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Terms definitions

1. ↑ email address. An email address, serving as a distinct marker for an individual's electronic mail account, adheres to a specific format: local-part@domain. The local-part, not exceeding 64 octets, denotes the specific mailbox, and the domain, limited to 255 octets, points to the mail server. These email addresses are indispensable for correspondence through PCs, mobile devices, or webmail platforms, and frequently serve as user verification on websites. Yet, the correct format doesn't necessarily confirm existence. Methods like callback verification are utilized to validate the existence of mailboxes. Emails are relayed via the Internet utilizing the SMTP protocol as defined in RFC5321 and 5322, with the SMTP client employing the domain name to locate the mail exchange IP address. Moreover, the IETF has made strides to internationalize email addresses, allowing non-ASCII characters. The email address's domain must comply with stringent rules, including a character limit of 63 and the incorporation of letters, digits, and hyphens.

2. ↑ advertising. Promoting a product or service through communication, also known as advertising, aims to inform or persuade a target audience. Its roots trace back to early civilizations where sales messages were inscribed on Egyptian papyrus, and wall murals were utilized for promotional purposes across ancient Asia, Africa, and South America. Over the centuries, advertising has adapted to technological advancements and the rise of mass media, transitioning from newspaper prints to audio-visual and digital platforms. The strategies employed in advertising vary, with some focusing on raising awareness or boosting sales, targeting different demographics at a local, national, or international level. Common methods encompass print, radio, web banners, and television commercials, among others. Modern advertising models have introduced innovative trends like guerrilla marketing and interactive advertisements. Women's contribution to advertising is significant, with their perspectives highly valued due to their influential purchasing power.

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