Facebook Stories

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Introduced in 2017 by Facebook^[2], Facebook Stories is a feature that allows users to share photos and videos within the app, which vanish after a day, akin to Snapchat’s primary function. This feature provides an array of creative tools such as filters, stickers, and text options, enabling users to customize their shared content. To access Facebook Stories, users can either navigate to the top of their feed or swipe right within the app. Although it was initially launched to attract a younger demographic and rival Snapchat, as of 2017, it has not gained as much popularity as its competitors. Nevertheless, Facebook Stories has boosted user interaction on the Facebook platform^[1], cementing its place as a vital element in the social media sphere.

Terms definitions

1. ↑ Facebook Platform ( Facebook platform ) The Facebook Platform is an all-inclusive collection of tools and services offered by Facebook, designed to enable third-party developers to build their personalized applications and services that function within the Facebook social network ecosystem. Launched on May 24, 2007, the platform incorporates the Graph API, which facilitates data interaction, and Authentication functionalities that ensure secure log-ins across various applications. Other notable components include Social Plugins and the Open Graph Protocol, both of which significantly improve user experience and integration. Despite ongoing debates concerning privacy and data sharing, the Facebook Platform continues to be a critical part of Facebook's ecosystem. It has profoundly influenced the social networking scene, with countless applications having been developed since its launch. The Platform's progression mirrors Facebook's technological strides, such as the shift from Facebook Markup Language (FBML) to tools based on HTML5.

2. ↑ Facebook ( Facebook ) Meta Platforms, previously known as Facebook, is a prominent internet corporation that originated as a social networking site. The brainchild of Mark Zuckerberg in 2004, Meta Platforms swiftly spread from Harvard to other educational institutions, eventually reaching the wider public and becoming a global sensation. Its appealing user interface and diverse features such as Groups, the Developer Platform, and Meta Platforms Dating are well-known. Despite encountering backlash over matters like privacy violations and the proliferation of misinformation, Meta Platforms continues to hold a strong position in the digital sphere. It has made remarkable progress in the realm of technology, including the creation of its distinctive data storage system, the employment of PHP for its platform, and the introduction of the Hack programming language. In the past few years, the company has pivoted its attention towards the metaverse, a virtual reality domain where users can engage with a digitally-created environment.

Facebook Stories (Wikipedia)

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Facebook Stories are short user-generated photo or video collections that can be uploaded to the user's Facebook. Facebook Stories were created on March 28, 2017. They are considered a second news feed for the social media website. It is focused around Facebook's in-app camera which allows users to add fun filters and Snapchat-like lenses to their content as well as add visual geolocation tags to their photos and videos. The content is able to be posted publicly on the Facebook app for only 24 hours or can be sent as a direct message to a Facebook friend.

"As people mostly post photos and videos, Stories is the way they’re going to want to do it," says Facebook Camera product manager Connor Hayes, noting Facebook's shift away from text status updates after ten years as its primary sharing option. "Obviously we’ve seen this doing very well in other apps. Snapchat has really pioneered this," explained Hayes. Facebook has seen much success through other applications like Snapchat and Instagram, especially since Facebook bought Instagram for $1 billion in 2012.

Ephemeral Content: the Rise of Short-Lived Content Like Stories on Instagram, Facebook, and Linkedin

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