Google Penguin

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Google^[3] Penguin, a substantial upgrade to Google’s search engine algoritmo^[4], was launched in 2012 to penalize sites using deceptive practices to obtain high search rankings. It specifically targets sites with doorway pages and those not complying with Google’s guidelines. Google Penguin has undergone several updates, with Penguin 4.0 in 2016 being the most significant, as it became a part of Google’s core algorithm and functions in real-time. This recent update evaluates websites on the merits of individual URLs and disregards poor links instead of downgrading whole websites. To aid affected websites, Google offers recovery measures, such as a feedback form, and advises on building beneficial links while eliminating harmful ones for optimal results. Alongside Google Panda^[2], Google Colibrí^[1], RankBrain, and Mobilegeddon, Google Penguin is a crucial component of Google’s wider algorithm updates.

Definición de términos

1. ↑ Google Colibrí ( Google Hummingbird ) Introduced by Google in September 2013, Google Hummingbird is a pivotal search algorithm. Its significance lies in being the first significant revamp since the 2010 Caffeine update. The moniker Hummingbird symbolizes its swiftness and precision. This tool is engineered to concentrate on the semantic context of words in a search query, comprehending the interconnections between keywords to yield more pertinent, human-like search results. Rather than merely matching pages based on individual words, this algorithm focuses on their semantic meaning, accentuating page content and authority. This shift has influenced search engine optimization strategies, endorsing the use of natural language, technical aspects, high-quality content, long-tailed keywords, synonyms, and efficient utilization of on-page elements.

2. ↑ Google Panda ( Google Panda ) Introducido en 2012, Google Panda es una actualización importante del algoritmo del motor de búsqueda de Google, como se indica en la patente 8.682.892. La esencia de esta actualización es un ratio que Google Panda formula utilizando las consultas de referencia y los enlaces entrantes de un sitio web. Este ratio crea un factor de ajuste que afecta a todo el sitio web o a una sección concreta, influyendo en su posición en los resultados de búsqueda. Si una página web no alcanza un umbral específico, se reduce su clasificación. Las actualizaciones de Panda se lanzaron inicialmente con periodicidad mensual, pero desde marzo de 2013 son continuas. En particular, el despliegue de Panda 4.2 comenzó lentamente el 18 de julio de 2015. Google Panda, junto con otras actualizaciones como Hummingbird y Penguin, se esfuerza por garantizar que las clasificaciones de los motores de búsqueda recompensen el contenido de alta calidad.

Google Penguin (Wikipedia)

Google Penguin era un codename for a Google algorithm update that was first announced on April 24, 2012. The update was aimed at decreasing posicionamiento en buscadores of websites that violate Google's Webmaster Guidelines by using now declared Grey Hat SEM techniques involved in increasing artificially the ranking of a webpage by manipulating the number of links pointing to the page. Such tactics are commonly described as link schemes. According to Google's John Mueller, as of 2013, Google announced all updates to the Penguin filter to the public.

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