En marketing, la distribuci\u00f3n se refiere al m\u00e9todo por el cual un servicio o producto llega al consumidor final. Este m\u00e9todo abarca varias t\u00e1cticas, como la distribuci\u00f3n intensiva, selectiva y exclusiva, y emplea diversos canales como minoristas, mayoristas e importadores. Es crucial gestionar e incentivar eficazmente a los intermediarios dentro de estos canales para garantizar una entrega eficiente. En la actualidad, la evoluci\u00f3n del comercio electr\u00f3nico y la venta minorista multicanal est\u00e1n transformando los procedimientos de distribuci\u00f3n. Adem\u00e1s, la idea de la desintermediaci\u00f3n, o eliminaci\u00f3n de intermediarios, est\u00e1 ganando importancia, especialmente en el contexto de las tendencias de compra en l\u00ednea. Por \u00faltimo, normativas como la Directiva de Distribuci\u00f3n de Seguros de la UE influyen significativamente en las pr\u00e1cticas de distribuci\u00f3n. El cumplimiento de esta normativa es vital para las empresas, especialmente para las que operan en el sector de los seguros.<\/p>","protected":false},"excerpt":{"rendered":"
In marketing, distribution refers to the method by which a service or product reaches the final consumer. This method encompasses various tactics, including intensive, selective, and exclusive distribution, and employs diverse channels such as retailers, wholesalers, and importers. It’s crucial to effectively manage and incentivize the intermediaries within these channels to guarantee efficient delivery. Presently, […]<\/p>\n","protected":false},"author":4,"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"glossary-categories":[],"glossary-tags":[],"glossary-languages":[],"class_list":["post-4587","glossary","type-glossary","status-publish","hentry"],"post_title":"Distribution (marketing)","post_content":"In marketing, distribution refers to the method by which a service or product reaches the final consumer. This method encompasses various tactics, including intensive, selective, and exclusive distribution, and employs diverse channels such as retailers, wholesalers, and importers. It's crucial to effectively manage and incentivize the intermediaries within these channels to guarantee efficient delivery. Presently, the evolution of e-commerce and multi-channel retailing is transforming distribution procedures. Additionally, the idea of disintermediation, or the elimination of intermediaries, is gaining prominence, especially in the context of online shopping trends. Lastly, regulations like the Insurance Distribution Directive in the EU significantly influence distribution practices. Compliance with these regulations is vital for businesses, particularly for those operating in the insurance sector.","_links":{"self":[{"href":"https:\/\/blog.sociamonials.com\/es\/wp-json\/wp\/v2\/glossary\/4587","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.sociamonials.com\/es\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/blog.sociamonials.com\/es\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/blog.sociamonials.com\/es\/wp-json\/wp\/v2\/users\/4"}],"version-history":[{"count":0,"href":"https:\/\/blog.sociamonials.com\/es\/wp-json\/wp\/v2\/glossary\/4587\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.sociamonials.com\/es\/wp-json\/wp\/v2\/media?parent=4587"}],"wp:term":[{"taxonomy":"glossary-categories","embeddable":true,"href":"https:\/\/blog.sociamonials.com\/es\/wp-json\/wp\/v2\/glossary-categories?post=4587"},{"taxonomy":"glossary-tags","embeddable":true,"href":"https:\/\/blog.sociamonials.com\/es\/wp-json\/wp\/v2\/glossary-tags?post=4587"},{"taxonomy":"glossary-languages","embeddable":true,"href":"https:\/\/blog.sociamonials.com\/es\/wp-json\/wp\/v2\/glossary-languages?post=4587"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}