{"id":3456,"date":"2023-12-28T09:32:41","date_gmt":"2023-12-28T17:32:41","guid":{"rendered":"https:\/\/blog.sociamonials.com\/?p=3456"},"modified":"2024-03-06T16:02:17","modified_gmt":"2024-03-07T00:02:17","slug":"13-effective-tips-to-elevate-sales-via-social-media","status":"publish","type":"post","link":"https:\/\/blog.sociamonials.com\/es\/13-consejos-eficaces-para-aumentar-las-ventas-a-traves-de-las-redes-sociales\/","title":{"rendered":"13 consejos eficaces para aumentar las ventas a trav\u00e9s de las redes sociales"},"content":{"rendered":"<p>In the mystical land of social media, where likes are currency and hashtags are your compass, you&rsquo;ve probably wondered how you can turn that digital popularity into cold, hard cash. Well, you&rsquo;re in luck. Here are 13 effective tips to help you elevate sales through the power of social media.<\/p>\n<p>By mastering the art of <a class=\"glossaryLink\" href=\"https:\/\/blog.sociamonials.com\/es\/glossary\/publicidad-dirigida\/\" target=\"_blank\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">targeted advertising<\/a><span id=\"cmttFootnoteLink1-0\" class=\"cmtt-footnote\"><sup><a class=\"et_smooth_scroll_disabled cmtt_footnote_link cmtt-footnote-deflink\" href=\"#cmttFootnoteLink1\" style=\"font-size: 14px; color: #325afb; font-style : none ;\">[1]<\/a><\/sup><\/span>, you&rsquo;ll reach your ideal customers without breaking a sweat.<\/p>\n<p>You&rsquo;ll also learn the subtle craft of engaging with followers in a way that turns them from casual likers to loyal buyers.<\/p>\n<p>And let&rsquo;s not forget the power of influencers&mdash;those modern-day alchemists who can turn your products into gold with just a simple post.<\/p>\n<p>So grab your virtual toolkit and get ready to transform your social media presence into a sales-generating powerhouse.<\/p>\n<h2>Key Takeaways<\/h2>\n<ul>\n<li>Reach potential customers interested in your products or services<\/li>\n<li>Tailor content to audience behaviors and preferences<\/li>\n<li>Utilize retargeting to convert interested browsers into buyers<\/li>\n<li>Leverage influencers&rsquo; influence to sway purchasing decisions<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3488 hoverZoomLink aligncenter\" src=\"https:\/\/blog.sociamonials.com\/wp-content\/uploads\/2023\/12\/DALL%C2%B7E-2023-12-23-00.37.41-An-innovative-and-engaging-image-illustrating-the-theme-13-Effective-Tips-to-Elevate-Sales-via-Social-Media.-The-scene-depicts-a-creative-brainstorm-300x171.png\" alt=\"A group of people sitting around a table utilizing laptops to effectively elevate sales through social media and SEO keywords.\" width=\"698\" height=\"398\" title=\"\" srcset=\"https:\/\/blog.sociamonials.com\/wp-content\/uploads\/2023\/12\/DALL&middot;E-2023-12-23-00.37.41-An-innovative-and-engaging-image-illustrating-the-theme-13-Effective-Tips-to-Elevate-Sales-via-Social-Media.-The-scene-depicts-a-creative-brainstorm-300x171.png 300w, https:\/\/blog.sociamonials.com\/wp-content\/uploads\/2023\/12\/DALL&middot;E-2023-12-23-00.37.41-An-innovative-and-engaging-image-illustrating-the-theme-13-Effective-Tips-to-Elevate-Sales-via-Social-Media.-The-scene-depicts-a-creative-brainstorm-1024x585.png 1024w, https:\/\/blog.sociamonials.com\/wp-content\/uploads\/2023\/12\/DALL&middot;E-2023-12-23-00.37.41-An-innovative-and-engaging-image-illustrating-the-theme-13-Effective-Tips-to-Elevate-Sales-via-Social-Media.-The-scene-depicts-a-creative-brainstorm-1536x878.png 1536w, https:\/\/blog.sociamonials.com\/wp-content\/uploads\/2023\/12\/DALL&middot;E-2023-12-23-00.37.41-An-innovative-and-engaging-image-illustrating-the-theme-13-Effective-Tips-to-Elevate-Sales-via-Social-Media.-The-scene-depicts-a-creative-brainstorm-18x10.png 18w, https:\/\/blog.sociamonials.com\/wp-content\/uploads\/2023\/12\/DALL&middot;E-2023-12-23-00.37.41-An-innovative-and-engaging-image-illustrating-the-theme-13-Effective-Tips-to-Elevate-Sales-via-Social-Media.-The-scene-depicts-a-creative-brainstorm-250x143.png 250w, https:\/\/blog.sociamonials.com\/wp-content\/uploads\/2023\/12\/DALL&middot;E-2023-12-23-00.37.41-An-innovative-and-engaging-image-illustrating-the-theme-13-Effective-Tips-to-Elevate-Sales-via-Social-Media.-The-scene-depicts-a-creative-brainstorm-370x211.png 370w, https:\/\/blog.sociamonials.com\/wp-content\/uploads\/2023\/12\/DALL&middot;E-2023-12-23-00.37.41-An-innovative-and-engaging-image-illustrating-the-theme-13-Effective-Tips-to-Elevate-Sales-via-Social-Media.-The-scene-depicts-a-creative-brainstorm-760x434.png 760w, https:\/\/blog.sociamonials.com\/wp-content\/uploads\/2023\/12\/DALL&middot;E-2023-12-23-00.37.41-An-innovative-and-engaging-image-illustrating-the-theme-13-Effective-Tips-to-Elevate-Sales-via-Social-Media.-The-scene-depicts-a-creative-brainstorm-600x343.png 600w, https:\/\/blog.sociamonials.com\/wp-content\/uploads\/2023\/12\/DALL&middot;E-2023-12-23-00.37.41-An-innovative-and-engaging-image-illustrating-the-theme-13-Effective-Tips-to-Elevate-Sales-via-Social-Media.-The-scene-depicts-a-creative-brainstorm.png 1792w\" sizes=\"auto, (max-width: 698px) 100vw, 698px\"\/><\/p>\n<h2>Leverage Targeted <a class=\"glossaryLink\" href=\"https:\/\/blog.sociamonials.com\/es\/glossary\/publicidad\/\" target=\"_blank\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Advertising<\/a><span id=\"cmttFootnoteLink3-0\" class=\"cmtt-footnote\"><sup><a class=\"et_smooth_scroll_disabled cmtt_footnote_link cmtt-footnote-deflink\" href=\"#cmttFootnoteLink3\" style=\"font-size: 14px; color: #325afb; font-style : none ;\">[3]<\/a><\/sup><\/span><\/h2>\n<p>By leveraging targeted advertising on social media platforms, you&rsquo;ll tap into a wellspring of potential customers who are more likely to be interested in your products or services. Digital marketers champion this approach because it refines the sales funnel, ensuring that your social media channels aren&rsquo;t just broadcasting messages, but are part of a strategic social commerce ecosystem.<\/p>\n<p>Through Social Media Marketing, you&rsquo;re not just reaching your target audience; you&rsquo;re engaging them with content tailored to their behaviors and preferences. Analyze data and employ A\/B testing to hone your campaigns, maximizing their impact.<\/p>\n<p>Don&rsquo;t forget, retargeting is your ally in converting interested browsers into committed buyers. Stay analytical and adjust your strategies to keep your brand at the forefront of potential customers&rsquo; minds.<\/p>\n<h2>Optimize Social Profiles<\/h2>\n<p>Your social media profiles are your brand&rsquo;s online storefront, so ensure they&rsquo;re fully optimized to attract and retain <a class=\"glossaryLink\"  href=\"https:\/\/blog.sociamonials.com\/es\/glossary\/cliente\/\"  target=\"_blank\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>customer<\/a><span id=\"cmttFootnoteLink5-0\" class=\"cmtt-footnote\"><sup><a class=\"et_smooth_scroll_disabled cmtt_footnote_link cmtt-footnote-deflink\" href=\"#cmttFootnoteLink5\" style=\"font-size: 14px; color: #325afb; font-style : none ;\">[5]<\/a><\/sup><\/span> attention. To boost brand awareness, make it easy for followers to recognize your social media presence across platforms with consistent branding and a clear message.<\/p>\n<p>Your social media profiles should reflect the essence of your brand, encouraging people to share your content and engage with your customer service. Analyze which platforms host your target audience and focus your efforts there&mdash;each right social media platform has unique features that can showcase your brand effectively.<\/p>\n<p>Regularly update your social media content to keep it fresh and relevant, and consider incorporating features like shoppable posts to streamline the customer journey from discovery to purchase.<\/p>\n<h2>Engage With Followers<\/h2>\n<p>Engagement strategy is key; you&rsquo;ve got to regularly interact with your followers to foster a community and boost sales. When you engage with followers, you&rsquo;re not just building relationships; you&rsquo;re also setting the stage for more people engaging with your brand. Here&rsquo;s how to make it happen on social media platforms:<\/p>\n<ul>\n<li><strong>Create Valuable Content<\/strong>: Share insights that matter to your audience to keep them coming back.<\/li>\n<li><strong>Leverage User-Generated Content<\/strong>: Encourage customers to share their own stories, enhancing authenticity.<\/li>\n<li><strong>Utilize <a class=\"glossaryLink\" href=\"https:\/\/blog.sociamonials.com\/es\/glossary\/marketing-de-influencers\/\" target=\"_blank\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Influencer Marketing<\/a><span id=\"cmttFootnoteLink2-0\" class=\"cmtt-footnote\"><sup><a class=\"et_smooth_scroll_disabled cmtt_footnote_link cmtt-footnote-deflink\" href=\"#cmttFootnoteLink2\" style=\"font-size: 14px; color: #325afb; font-style : none ;\">[2]<\/a><\/sup><\/span><\/strong>: Collaborate with influencers to expand your reach and credibility.<\/li>\n<li><strong>Be Responsive<\/strong>: Always reply to comments and messages to show that you value your community.<\/li>\n<\/ul>\n<h2>Collaborate With Influencers<\/h2>\n<p>To elevate your sales through social media, collaborating with influencers can be a game-changer for your brand. Harness the power of social media by selecting influencers who resonate with your brand values and can authentically promote your products. Implement unique discount codes or affiliate links these influencers can share, allowing you to track the direct impact they&rsquo;ve on your sales with social media.<\/p>\n<p>The help of influencers can exponentially increase brand and product visibility, targeting audiences more likely to engage and purchase. By choosing influencers with robust followings for product endorsements, you&rsquo;re leveraging their influence to sway purchasing decisions.<\/p>\n<p>Establish long-term partnerships with clear goals for sustained success in social media management across various social platforms, ensuring your product name becomes synonymous with quality and trust.<\/p>\n<h2>Share Compelling Visuals<\/h2>\n<p>Building on the momentum created by influencer partnerships, you&rsquo;ll find that sharing compelling visuals is key to captivating your audience and boosting your sales on social media. Visual content, including images and videos, evokes emotional responses and helps your products stand out.<\/p>\n<p>Strategically leverage the power of visuals with these key tactics:<\/p>\n<ul>\n<li>Use high-quality, vibrant images to showcase your products in action.<\/li>\n<li>Create engaging <a class=\"glossaryLink\"  href=\"https:\/\/blog.sociamonials.com\/es\/glossary\/instagram\/\"  target=\"_blank\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>Instagram<\/a><span id=\"cmttFootnoteLink6-0\" class=\"cmtt-footnote\"><sup><a class=\"et_smooth_scroll_disabled cmtt_footnote_link cmtt-footnote-deflink\" href=\"#cmttFootnoteLink6\" style=\"font-size: 14px; color: #325afb; font-style : none ;\">[6]<\/a><\/sup><\/span> stories that highlight customer testimonials and behind-the-scenes content.<\/li>\n<li>Implement shoppable posts to streamline the purchasing process directly from your social media accounts.<\/li>\n<li>Share user-generated content to add authenticity and build trust around your brand.<\/li>\n<\/ul>\n<h2>Host Social Media Contests<\/h2>\n<p>You know that keeping your audience&rsquo;s attention is key, so why not amplify this with social media contests?<\/p>\n<p>By rewarding your loyal followers, you not only foster a closer community but also turn them into active promoters of your brand.<\/p>\n<p>Analyze the success of each contest, fine-tune your strategies, and watch as these interactive events translate into a surge in engagement and, ultimately, sales.<\/p>\n<h3>Increase Engagement<\/h3>\n<p>Hosting social media contests can significantly boost your engagement, drawing in audiences with the allure of prizes and interactive fun. To ensure your contests resonate and spur action, consider these strategic moves:<\/p>\n<ul>\n<li><strong>Time to Post<\/strong>: Identify the perfect social time to post your contest details to maximize visibility among your relevant audience.<\/li>\n<li><strong>Customer Support<\/strong>: Offer responsive customer support for queries related to the contest, enhancing trust and participation.<\/li>\n<li><strong>Share User-Generated Content<\/strong>: Encourage and share user-generated submissions to build authenticity and inspire further engagement.<\/li>\n<li><strong>Interactive Posts<\/strong>: Create posts that prompt your audience to interact, whether it&rsquo;s voting, commenting, or sharing.<\/li>\n<\/ul>\n<p>Using social media contests as a lever, you can increase engagement and create a vibrant community around your brand.<\/p>\n<h3>Reward Loyal Followers<\/h3>\n<p>By rewarding your loyal followers with exclusive contests, you&rsquo;re not only expressing appreciation but also incentivizing continued support and engagement. Strategically, this approach taps into the powerful psychology of reciprocity; customers who feel valued are more likely to make a purchase.<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/MoyLdzpTGGY?si=NlO9zhdhq0OAVIMu\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Consider launching a referral program where participants can earn entries by promoting your brand, effectively transforming customers into brand ambassadors.<\/p>\n<p>Leverage a giveaway tool like RafflePress to automate and streamline your contests, ensuring a smooth experience for participants. Remember, timing is key&mdash;incorporate flash sales to maintain excitement.<\/p>\n<p>Offering a variety of contests keeps interest piqued and rewards your audience in unexpected ways. Ultimately, these contests aren&rsquo;t just a reward; they&rsquo;re a strategic tool for sustaining a community of loyal followers and driving sales.<\/p>\n<h2>Provide Exclusive Deals<\/h2>\n<p>Through offering exclusive deals on your social media channels, you&rsquo;ll tap into your audience&rsquo;s desire for unique opportunities and savings. This strategy isn&rsquo;t just about slashing prices; it&rsquo;s about creating an exclusive club that only your social media followers can access.<\/p>\n<p>Consider these key tactics:<\/p>\n<ul>\n<li>Announce time-sensitive discounts to instigate a sense of urgency.<\/li>\n<li>Provide social media-specific promo codes for online sales.<\/li>\n<li>Partner with influencers for targeted deal dissemination.<\/li>\n<li>Highlight customer favorites to showcase the value of your product or service.<\/li>\n<\/ul>\n<h2>Utilize Social Proof<\/h2>\n<p>Leverage user-generated content on your social media platforms to give your brand authenticity that resonates with potential customers. Encourage your current customer base to post their experiences, as their stories act like a beacon, signaling trustworthiness to prospects. This kind of social proof can be a powerful tool in your sales and marketing arsenal.<\/p>\n<p>Here&rsquo;s a strategic breakdown of how to maximize your social proof:<\/p>\n<table>\n<thead>\n<tr>\n<th style=\"text-align: center;\">Method<\/th>\n<th style=\"text-align: center;\">Effectiveness<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"text-align: center;\">Customer Reviews<\/td>\n<td style=\"text-align: center;\">Builds Credibility<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">Influencer Endorsements<\/td>\n<td style=\"text-align: center;\">Expands Reach<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">Visual Testimonials<\/td>\n<td style=\"text-align: center;\">Engages &amp; Persuades<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>Streamline the Buying Process<\/h2>\n<p>Streamlining your checkout process on social media can turn interested browsers into confirmed buyers with ease and speed. To streamline the buying process, consider these strategic actions:<\/p>\n<ul>\n<li>Integrate buyable pins on platforms like Pinterest to provide instant purchasing options.<\/li>\n<li>Employ <a class=\"glossaryLink\"  href=\"https:\/\/blog.sociamonials.com\/es\/glossary\/facebook\/\"  target=\"_blank\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>Facebook<\/a><span id=\"cmttFootnoteLink7-0\" class=\"cmtt-footnote\"><sup><a class=\"et_smooth_scroll_disabled cmtt_footnote_link cmtt-footnote-deflink\" href=\"#cmttFootnoteLink7\" style=\"font-size: 14px; color: #325afb; font-style : none ;\">[7]<\/a><\/sup><\/span> Messenger for customer inquiries, making it the easiest way to make secure transactions with saved payment details.<\/li>\n<li>Simplify the checkout process by reducing steps and auto-filling information on your landing page.<\/li>\n<li>Clearly display your privacy policy to build trust and assure customers of <a class=\"glossaryLink\" href=\"https:\/\/blog.sociamonials.com\/es\/glossary\/seguridad-de-los-datos\/\" target=\"_blank\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">data security<\/a><span id=\"cmttFootnoteLink4-0\" class=\"cmtt-footnote\"><sup><a class=\"et_smooth_scroll_disabled cmtt_footnote_link cmtt-footnote-deflink\" href=\"#cmttFootnoteLink4\" style=\"font-size: 14px; color: #325afb; font-style : none ;\">[4]<\/a><\/sup><\/span>.<\/li>\n<\/ul>\n<h2>Analyze Performance Metrics<\/h2>\n<p>While you&rsquo;re making the buying process as smooth as possible, it&rsquo;s crucial you also keep a close eye on your social media metrics to see what&rsquo;s driving your sales. Platforms like Facebook and other popular social media networks are treasure troves of data.<\/p>\n<p>By diving into your latest report, you can analyze performance metrics to understand which strategies resonate with your audience. Are your video posts generating more engagement? Is user-generated content boosting your sales on social?<\/p>\n<p>To improve your chances of success, employ A\/B testing. This is one of the most effective ways to increase insights. You&rsquo;ll identify not just what content works, but also the nuances of when and how to share it.<\/p>\n<p>Let the data guide your next move and watch your sales climb.<\/p>\n<h2>Create Shareable Content<\/h2>\n<p>Crafting content that&rsquo;s inherently shareable can significantly amplify your reach and drive up your sales. To create shareable content, focus on what makes it easy for your audience to spread the word about your products and services. Here&rsquo;s how:<\/p>\n<ul>\n<li>Leverage the best platforms where your content is likely to make the most impact.<\/li>\n<li>Make sure the brand message resonates and compels users to hit the share button.<\/li>\n<li>Publish posts that engage, such as polls or questions, to foster interaction.<\/li>\n<li>Incorporate visual elements that stand out; this kind of content gets shared more often.<\/li>\n<\/ul>\n<h2>Implement Chatbots for Service<\/h2>\n<p>Chatbots, when integrated into your social media strategy, can significantly speed up customer service responses, boosting customer satisfaction and sales. People today expect quick and efficient support, especially on the best platforms where they spend their time. By using chatbots, you&rsquo;re not only meeting this expectation but also enhancing the buying experience.<\/p>\n<p>These AI-driven assistants can handle a barrage of inquiries simultaneously, ensuring no customer feels neglected.<\/p>\n<p>To increase sales, use social media to provide real-time support and implement chatbots that can triage messages and offer self-service options. This strategic move streamlines your response process, freeing up your team to focus on more complex issues. Remember, a satisfied customer is more likely to make a purchase and recommend your brand.<\/p>\n<p>Implement chatbots to make that a reality.<\/p>\n<h2>Educate With Value-Added Posts<\/h2>\n<p>To boost your brand&rsquo;s online presence, create value-added posts that educate and engage your followers on social media. By being strategic and analytical, you can craft content that not only informs but also inspires action.<\/p>\n<ul>\n<li><strong>How-To Guides<\/strong>: Utilize Facebook, one of the best platforms for detailed content, to share step-by-step tutorials related to your products.<\/li>\n<li><strong>User-Generated Content<\/strong>: Encourage customers to share their experiences with your products in exchange for features on your page, leveraging authenticity.<\/li>\n<li><strong>Platform-Specific Content<\/strong>: Create YouTube Marketing videos or pins that make complex topics accessible and relatable.<\/li>\n<li><strong>Shoppable Posts<\/strong>: Educate with value-added posts that allow for direct purchase, providing a seamless transition from learning to buying.<\/li>\n<\/ul>\n<h2>Frequently Asked Questions<\/h2>\n<h3>How Can We Increase Sales Through Social Media?<\/h3>\n<p>To boost your sales on social media, you&rsquo;ll want to engage followers with contests, spotlight user reviews, and tailor content per platform. Plus, enabling direct purchases and partnering with influencers can drive significant growth.<\/p>\n<h3>How Can Social Media Be Used for Sales?<\/h3>\n<p>To use social media for sales, you&rsquo;ll need to understand your audience, create engaging content, and leverage targeted ads. Track your results to refine strategies and boost your online sales effectively.<\/p>\n<h3>What Are the 10 Steps to a Successful Social Media Strategy?<\/h3>\n<p>You&rsquo;ll need to define your goals, research your audience, choose the right platforms, create a content plan, engage with followers, measure results, and adapt for a successful social media strategy.<\/p>\n<h3>How Social Media Can Increase Revenue for a Business?<\/h3>\n<p>You&rsquo;re unlocking a treasure trove of potential revenue when you harness social media&rsquo;s power. By engaging followers and targeting ads, you&rsquo;ll see your sales skyrocket through strategic, data-driven social media campaigns.<\/p>\n<div id=\"hzViewer\" style=\"background: none; line-height: 0px; overflow: hidden; padding: 5px; position: absolute; z-index: 2147483647; visibility: hidden; opacity: 1; cursor: pointer; pointer-events: none; display: none;\"><\/div>\n<div id=\"hzViewer\" style=\"background: none; line-height: 0px; overflow: hidden; padding: 5px; position: absolute; z-index: 2147483647; visibility: hidden; opacity: 1; cursor: pointer; pointer-events: none; display: none;\"><\/div>\n<div class=\"cmtt-footnotes-block\"><div class=\"cmtt-footnote-header\">Terms definitions<\/div><div class=\"cmtt-footnote-header-border\"><\/div><div class=\"cmtt-footnote-def \" id=\"cmttFootnoteLink1\"><span class=\"cmtt-footnote-def-number\">1. <\/span><span class=\"cmtt-footnote-def-back\"><a class=\"cmtt_footnote_link cmtt-footnote-backlink\" href=\"#cmttFootnoteLink1-0\" style=\"font-size: 14px; color: #325afb; font-style : none ;\"> &#8593; <\/a><\/span><span class=\"cmtt-footnote-def-key\"> <a aria-describedby=\"tt\" href=\"https:\/\/blog.sociamonials.com\/es\/glossary\/publicidad-dirigida\/\" class=\"glossaryLink\" target=\"_blank\">targeted advertising<\/a>. <\/span><span class=\"cmtt-footnote-def-content\"> Targeted advertising is an advertising strategy that prioritizes the delivery of promotional content to distinct audience groups. This approach relies on the collection and examination of user information to customize advertisements based on people's interests, actions, and demographic characteristics. Targeted advertising can take various forms, including tracking website visits by internet service providers, search engine marketing, and leveraging platforms such as Google's Search and Display Network. \n\nThis strategy also finds its application in social media, where platforms employ behavioral targeting and geotargeting. For example, Facebook practices micro-targeting using user information. Furthermore, there are numerous techniques for targeted advertising, encompassing content, contextual, technical, time, sociodemographic, and geographical targeting.\n\nTargeted advertising is also widespread in the mobile and television industries. Mobile advertisements take advantage of consumer location and timing, whereas television advertisements concentrate on demographics and interests. Cable boxes and over-the-top video platforms further enable targeted advertising. The primary goal of these techniques is to enhance the effectiveness and relevance of advertising. <\/span><\/div><div class=\"cmtt-footnote-def \" id=\"cmttFootnoteLink2\"><span class=\"cmtt-footnote-def-number\">2. <\/span><span class=\"cmtt-footnote-def-back\"><a class=\"cmtt_footnote_link cmtt-footnote-backlink\" href=\"#cmttFootnoteLink2-0\" style=\"font-size: 14px; color: #325afb; font-style : none ;\"> &#8593; <\/a><\/span><span class=\"cmtt-footnote-def-key\"> <a aria-describedby=\"tt\" href=\"https:\/\/blog.sociamonials.com\/es\/glossary\/marketing-de-influencers\/\" class=\"glossaryLink\" target=\"_blank\">Influencer marketing<\/a> ( Influencer Marketing ) <\/span><span class=\"cmtt-footnote-def-content\"> Influencer marketing is an advertising tactic where businesses pinpoint individuals who hold considerable influence over potential consumers' choices. These influencers can vary from renowned celebrities to experts in specific fields, and they are utilized to indirectly engage with the intended audience, predominantly via social media channels. The primary objective of influencer marketing is to leverage an influencer's audience to sway purchasing habits and broaden a brand's visibility. Compensation for influencers can significantly differ, with high-level influencers commanding hefty fees for their promotional content. Alongside its advantages, influencer marketing is also governed by rules and regulations, notably from the Federal Trade Commission (FTC), which views influencer marketing as paid endorsement. Despite its efficacy, experts caution against neglecting offline influential contributions, and platforms such as Instagram are alert to fraudulent influencer practices. Moreover, ongoing research is investigating the influence of influencers on consumer behavior and the efficiency of influencer marketing. <\/span><\/div><button class=\"cmtt-footnote-showmore-btn\">Show more<\/button><div class=\"cmtt-footnote-def hidden\" id=\"cmttFootnoteLink3\"><span class=\"cmtt-footnote-def-number\">3. <\/span><span class=\"cmtt-footnote-def-back\"><a class=\"cmtt_footnote_link cmtt-footnote-backlink\" href=\"#cmttFootnoteLink3-0\" style=\"font-size: 14px; color: #325afb; font-style : none ;\"> &#8593; <\/a><\/span><span class=\"cmtt-footnote-def-key\"> <a aria-describedby=\"tt\" href=\"https:\/\/blog.sociamonials.com\/es\/glossary\/publicidad\/\" class=\"glossaryLink\" target=\"_blank\">Advertising<\/a> ( Advertising ) <\/span><span class=\"cmtt-footnote-def-content\"> Promoting a product or service through communication, also known as advertising, aims to inform or persuade a target audience. Its roots trace back to early civilizations where sales messages were inscribed on Egyptian papyrus, and wall murals were utilized for promotional purposes across ancient Asia, Africa, and South America. Over the centuries, advertising has adapted to technological advancements and the rise of mass media, transitioning from newspaper prints to audio-visual and digital platforms. The strategies employed in advertising vary, with some focusing on raising awareness or boosting sales, targeting different demographics at a local, national, or international level. Common methods encompass print, radio, web banners, and television commercials, among others. Modern advertising models have introduced innovative trends like guerrilla marketing and interactive advertisements. Women's contribution to advertising is significant, with their perspectives highly valued due to their influential purchasing power. <\/span><\/div><div class=\"cmtt-footnote-def hidden\" id=\"cmttFootnoteLink4\"><span class=\"cmtt-footnote-def-number\">4. <\/span><span class=\"cmtt-footnote-def-back\"><a class=\"cmtt_footnote_link cmtt-footnote-backlink\" href=\"#cmttFootnoteLink4-0\" style=\"font-size: 14px; color: #325afb; font-style : none ;\"> &#8593; <\/a><\/span><span class=\"cmtt-footnote-def-key\"> <a aria-describedby=\"tt\" href=\"https:\/\/blog.sociamonials.com\/es\/glossary\/seguridad-de-los-datos\/\" class=\"glossaryLink\" target=\"_blank\">data security<\/a>. <\/span><span class=\"cmtt-footnote-def-content\"> Data protection is a critical component of IT, encompassing a range of technologies and strategies. It involves the application of disk encryption technologies designed to secure data stored on hard drives, which can be implemented via software or hardware techniques. A variety of security measures are in place, such as software encryption, hardware security tokens, and two-factor authentication, all designed to shield sensitive data from breaches and cyber threats. It's crucial for staff to receive training in security procedures and adhere to organizational policies to ensure robust data protection. The future of data protection will see the integration of AI, biometric authentication, blockchain technology, and a heightened focus on data privacy laws. The importance of data protection extends beyond mere financial loss prevention, it's also about fostering customer trust and regulatory compliance. <\/span><\/div><div class=\"cmtt-footnote-def hidden\" id=\"cmttFootnoteLink5\"><span class=\"cmtt-footnote-def-number\">5. <\/span><span class=\"cmtt-footnote-def-back\"><a class=\"cmtt_footnote_link cmtt-footnote-backlink\" href=\"#cmttFootnoteLink5-0\" style=\"font-size: 14px; color: #325afb; font-style : none ;\"> &#8593; <\/a><\/span><span class=\"cmtt-footnote-def-key\"> <a aria-describedby=\"tt\" href=\"https:\/\/blog.sociamonials.com\/es\/glossary\/cliente\/\" class=\"glossaryLink\" target=\"_blank\">customer<\/a>. <\/span><span class=\"cmtt-footnote-def-content\"> The main keyword in this text is 'customer.' A customer refers to a person or entity that acquires goods or services from a company. They play a vital role in the business environment, establishing connections with companies via transactions. Customers may also be referred to as 'clients,' particularly when they obtain customized advice or solutions from a company. The term 'client' is derived from Latin, suggesting a tendency to lean or bend towards a company. Customers come in various forms - from final customers who directly purchase products or services, to industrial customers who integrate these products or services into their own offerings. These customers can hold different positions in relation to the business, such as being employers in construction endeavors. Companies often divide their customers into distinct groups, like business owners or final users, to better comprehend and cater to them. The comprehension and handling of customer relationships is a crucial field of research and application in business. <\/span><\/div><div class=\"cmtt-footnote-def hidden\" id=\"cmttFootnoteLink6\"><span class=\"cmtt-footnote-def-number\">6. <\/span><span class=\"cmtt-footnote-def-back\"><a class=\"cmtt_footnote_link cmtt-footnote-backlink\" href=\"#cmttFootnoteLink6-0\" style=\"font-size: 14px; color: #325afb; font-style : none ;\"> &#8593; <\/a><\/span><span class=\"cmtt-footnote-def-key\"> <a aria-describedby=\"tt\" href=\"https:\/\/blog.sociamonials.com\/es\/glossary\/instagram\/\" class=\"glossaryLink\" target=\"_blank\">Instagram<\/a> ( Instagram ) <\/span><span class=\"cmtt-footnote-def-content\"> Instagram, a renowned social media platform, was initially launched in 2010 by innovators Kevin Systrom and Mike Krieger. It originated as a check-in app known as Burbn, but later transitioned into a photo-sharing application, hence the name Instagram. The platform is globally acclaimed for its ability to share photos and videos, augmented by features such as hashtags, stories, and private messaging. Over the years, Instagram has seen substantial growth and transformation, broadening its reach to various operating systems and consistently integrating new tools and features. These additions encompass IGTV, Reels, and improvements to live streaming, all aimed at enriching the user experience. Instagram also prioritizes user safety, enforcing child protection policies and privacy safeguards. It has emerged as a crucial component in digital marketing, with advertising campaigns and influencer collaboration tactics. <\/span><\/div><div class=\"cmtt-footnote-def hidden\" id=\"cmttFootnoteLink7\"><span class=\"cmtt-footnote-def-number\">7. <\/span><span class=\"cmtt-footnote-def-back\"><a class=\"cmtt_footnote_link cmtt-footnote-backlink\" href=\"#cmttFootnoteLink7-0\" style=\"font-size: 14px; color: #325afb; font-style : none ;\"> &#8593; <\/a><\/span><span class=\"cmtt-footnote-def-key\"> <a aria-describedby=\"tt\" href=\"https:\/\/blog.sociamonials.com\/es\/glossary\/facebook\/\" class=\"glossaryLink\" target=\"_blank\">Facebook<\/a> ( Facebook ) <\/span><span class=\"cmtt-footnote-def-content\"> Meta Platforms, previously known as Facebook, is a prominent internet corporation that originated as a social networking site. The brainchild of Mark Zuckerberg in 2004, Meta Platforms swiftly spread from Harvard to other educational institutions, eventually reaching the wider public and becoming a global sensation. Its appealing user interface and diverse features such as Groups, the Developer Platform, and Meta Platforms Dating are well-known. Despite encountering backlash over matters like privacy violations and the proliferation of misinformation, Meta Platforms continues to hold a strong position in the digital sphere. It has made remarkable progress in the realm of technology, including the creation of its distinctive data storage system, the employment of PHP for its platform, and the introduction of the Hack programming language. In the past few years, the company has pivoted its attention towards the metaverse, a virtual reality domain where users can engage with a digitally-created environment. <\/span><\/div><\/div><div class=\"cmtt-footnote-bottom-border\"><\/div>","protected":false},"excerpt":{"rendered":"<p>In the mystical land of social media, where likes are currency and hashtags are your compass, you&rsquo;ve probably wondered how you can turn that digital popularity into cold, hard cash. Well, you&rsquo;re in luck. Here are 13 effective tips to help you elevate sales through the power of social media. By mastering the art of [&hellip;]<\/p>\n<div class=\"cmtt-footnotes-block\">\n<div class=\"cmtt-footnote-header\">Terms definitions<\/div>\n<div class=\"cmtt-footnote-header-border\"><\/div>\n<div class=\"cmtt-footnote-def \" id=\"cmttFootnoteLink1\"><span class=\"cmtt-footnote-def-number\">1. <\/span><span class=\"cmtt-footnote-def-back\"><a class=\"cmtt_footnote_link cmtt-footnote-backlink\" href=\"#cmttFootnoteLink1-0\" style=\"font-size: 14px; color: #325afb; font-style : none ;\"> &uarr; <\/a><\/span><span class=\"cmtt-footnote-def-key\"> <a aria-describedby=\"tt\" href=\"https:\/\/blog.sociamonials.com\/es\/glossary\/publicidad-dirigida\/\" class=\"glossaryLink\" target=\"_blank\">targeted advertising<\/a>. <\/span><span class=\"cmtt-footnote-def-content\"> Targeted advertising is an advertising strategy that prioritizes the delivery of promotional content to distinct audience groups. This approach relies on the collection and examination of user information to customize advertisements based on people&rsquo;s interests, actions, and demographic characteristics. Targeted advertising can take various forms, including tracking website visits by <a class=\"glossaryLink\"  href=\"https:\/\/blog.sociamonials.com\/es\/glossary\/internet\/\"  target=\"_blank\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>internet<\/a><span id=\"cmttFootnoteLink11-0\" class=\"cmtt-footnote\"><sup><a class=\"et_smooth_scroll_disabled cmtt_footnote_link cmtt-footnote-deflink\" href=\"#cmttFootnoteLink11\" style=\"font-size: 14px; color: #325afb; font-style : none ;\">[11]<\/a><\/sup><\/span> service providers, search engine marketing, and leveraging platforms such as <a class=\"glossaryLink\"  href=\"https:\/\/blog.sociamonials.com\/es\/glossary\/google\/\"  target=\"_blank\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>Google<\/a><span id=\"cmttFootnoteLink12-0\" class=\"cmtt-footnote\"><sup><a class=\"et_smooth_scroll_disabled cmtt_footnote_link cmtt-footnote-deflink\" href=\"#cmttFootnoteLink12\" style=\"font-size: 14px; color: #325afb; font-style : none ;\">[12]<\/a><\/sup><\/span>&rsquo;s Search and Display Network. \n<p>This strategy also finds its application in social media, where platforms employ behavioral targeting and <a class=\"glossaryLink\" href=\"https:\/\/blog.sociamonials.com\/es\/glossary\/geolocalizacion\/\" target=\"_blank\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">geotargeting<\/a><span id=\"cmttFootnoteLink10-0\" class=\"cmtt-footnote\"><sup><a class=\"et_smooth_scroll_disabled cmtt_footnote_link cmtt-footnote-deflink\" href=\"#cmttFootnoteLink10\" style=\"font-size: 14px; color: #325afb; font-style : none ;\">[10]<\/a><\/sup><\/span>. For example, Facebook practices micro-targeting using user information. Furthermore, there are numerous techniques for targeted advertising, encompassing content, contextual, technical, time, sociodemographic, and geographical targeting.<\/p>\n<p>Targeted advertising is also widespread in the mobile and television industries. Mobile advertisements take advantage of consumer location and timing, whereas television advertisements concentrate on demographics and interests. Cable boxes and over-the-top video platforms further enable targeted advertising. The primary goal of these techniques is to enhance the effectiveness and relevance of advertising. <\/p><\/span><\/div>\n<div class=\"cmtt-footnote-def \" id=\"cmttFootnoteLink2\"><span class=\"cmtt-footnote-def-number\">2. <\/span><span class=\"cmtt-footnote-def-back\"><a class=\"cmtt_footnote_link cmtt-footnote-backlink\" href=\"#cmttFootnoteLink2-0\" style=\"font-size: 14px; color: #325afb; font-style : none ;\"> &uarr; <\/a><\/span><span class=\"cmtt-footnote-def-key\"> <a aria-describedby=\"tt\" href=\"https:\/\/blog.sociamonials.com\/es\/glossary\/marketing-de-influencers\/\" class=\"glossaryLink\" target=\"_blank\">Influencer marketing<\/a> ( Influencer Marketing ) <\/span><span class=\"cmtt-footnote-def-content\"> Influencer marketing is an advertising tactic where businesses pinpoint individuals who hold considerable influence over potential consumers&rsquo; choices. These influencers can vary from renowned celebrities to experts in specific fields, and they are utilized to indirectly engage with the intended audience, predominantly via social media channels. The primary objective of influencer marketing is to leverage an influencer&rsquo;s audience to sway purchasing habits and broaden a brand&rsquo;s visibility. Compensation for influencers can significantly differ, with high-level influencers commanding hefty fees for their promotional content. Alongside its advantages, influencer marketing is also governed by rules and regulations, notably from the Federal Trade Commission (FTC), which views influencer marketing as paid endorsement. Despite its efficacy, experts caution against neglecting offline influential contributions, and platforms such as Instagram are alert to fraudulent influencer practices. Moreover, ongoing research is investigating the influence of influencers on consumer behavior and the efficiency of influencer marketing. <\/span><\/div>\n<p><button class=\"cmtt-footnote-showmore-btn\">Show more<\/button><\/p>\n<div class=\"cmtt-footnote-def hidden\" id=\"cmttFootnoteLink3\"><span class=\"cmtt-footnote-def-number\">3. <\/span><span class=\"cmtt-footnote-def-back\"><a class=\"cmtt_footnote_link cmtt-footnote-backlink\" href=\"#cmttFootnoteLink3-0\" style=\"font-size: 14px; color: #325afb; font-style : none ;\"> &uarr; <\/a><\/span><span class=\"cmtt-footnote-def-key\"> <a aria-describedby=\"tt\" href=\"https:\/\/blog.sociamonials.com\/es\/glossary\/publicidad\/\" class=\"glossaryLink\" target=\"_blank\">Advertising<\/a> ( Advertising ) <\/span><span class=\"cmtt-footnote-def-content\"> Promoting a product or service through communication, also known as advertising, aims to inform or persuade a target audience. Its roots trace back to early civilizations where sales messages were inscribed on Egyptian papyrus, and wall murals were utilized for promotional purposes across ancient Asia, Africa, and South America. Over the centuries, advertising has adapted to technological advancements and the rise of mass media, transitioning from newspaper prints to audio-visual and digital platforms. The strategies employed in advertising vary, with some focusing on raising awareness or boosting sales, targeting different demographics at a local, national, or international level. Common methods encompass print, radio, web banners, and television commercials, among others. Modern advertising models have introduced innovative trends like <a class=\"glossaryLink\" href=\"https:\/\/blog.sociamonials.com\/es\/glossary\/marketing-de-guerrilla\/\" target=\"_blank\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">guerrilla marketing<\/a><span id=\"cmttFootnoteLink8-0\" class=\"cmtt-footnote\"><sup><a class=\"et_smooth_scroll_disabled cmtt_footnote_link cmtt-footnote-deflink\" href=\"#cmttFootnoteLink8\" style=\"font-size: 14px; color: #325afb; font-style : none ;\">[8]<\/a><\/sup><\/span> and interactive advertisements. Women&rsquo;s contribution to advertising is significant, with their perspectives highly valued due to their influential purchasing power. <\/span><\/div>\n<div class=\"cmtt-footnote-def hidden\" id=\"cmttFootnoteLink4\"><span class=\"cmtt-footnote-def-number\">4. <\/span><span class=\"cmtt-footnote-def-back\"><a class=\"cmtt_footnote_link cmtt-footnote-backlink\" href=\"#cmttFootnoteLink4-0\" style=\"font-size: 14px; color: #325afb; font-style : none ;\"> &uarr; <\/a><\/span><span class=\"cmtt-footnote-def-key\"> <a aria-describedby=\"tt\" href=\"https:\/\/blog.sociamonials.com\/es\/glossary\/seguridad-de-los-datos\/\" class=\"glossaryLink\" target=\"_blank\">data security<\/a>. <\/span><span class=\"cmtt-footnote-def-content\"> Data protection is a critical component of IT, encompassing a range of technologies and strategies. It involves the application of disk encryption technologies designed to secure data stored on hard drives, which can be implemented via software or hardware techniques. A variety of security measures are in place, such as software encryption, hardware security tokens, and two-factor authentication, all designed to shield sensitive data from breaches and cyber threats. It&rsquo;s crucial for staff to receive training in security procedures and adhere to organizational policies to ensure robust data protection. The future of data protection will see the integration of AI, biometric authentication, blockchain technology, and a heightened focus on data privacy laws. The importance of data protection extends beyond mere financial loss prevention, it&rsquo;s also about fostering customer trust and regulatory compliance. <\/span><\/div>\n<div class=\"cmtt-footnote-def hidden\" id=\"cmttFootnoteLink5\"><span class=\"cmtt-footnote-def-number\">5. <\/span><span class=\"cmtt-footnote-def-back\"><a class=\"cmtt_footnote_link cmtt-footnote-backlink\" href=\"#cmttFootnoteLink5-0\" style=\"font-size: 14px; color: #325afb; font-style : none ;\"> &uarr; <\/a><\/span><span class=\"cmtt-footnote-def-key\"> <a aria-describedby=\"tt\" href=\"https:\/\/blog.sociamonials.com\/es\/glossary\/cliente\/\" class=\"glossaryLink\" target=\"_blank\">customer<\/a>. <\/span><span class=\"cmtt-footnote-def-content\"> The main keyword in this text is &lsquo;customer.&rsquo; A customer refers to a person or entity that acquires goods or services from a company. They play a vital role in the business environment, establishing connections with companies via transactions. Customers may also be referred to as &lsquo;clients,&rsquo; particularly when they obtain customized advice or solutions from a company. The term &lsquo;client&rsquo; is derived from Latin, suggesting a tendency to lean or bend towards a company. Customers come in various forms &ndash; from final customers who directly purchase products or services, to industrial customers who integrate these products or services into their own offerings. These customers can hold different positions in relation to the business, such as being employers in construction endeavors. Companies often divide their customers into distinct groups, like business owners or final users, to better comprehend and cater to them. The comprehension and handling of customer relationships is a crucial field of research and application in business. <\/span><\/div>\n<div class=\"cmtt-footnote-def hidden\" id=\"cmttFootnoteLink6\"><span class=\"cmtt-footnote-def-number\">6. <\/span><span class=\"cmtt-footnote-def-back\"><a class=\"cmtt_footnote_link cmtt-footnote-backlink\" href=\"#cmttFootnoteLink6-0\" style=\"font-size: 14px; color: #325afb; font-style : none ;\"> &uarr; <\/a><\/span><span class=\"cmtt-footnote-def-key\"> <a aria-describedby=\"tt\" href=\"https:\/\/blog.sociamonials.com\/es\/glossary\/instagram\/\" class=\"glossaryLink\" target=\"_blank\">Instagram<\/a> ( Instagram ) <\/span><span class=\"cmtt-footnote-def-content\"> Instagram, a renowned social media platform, was initially launched in 2010 by innovators Kevin Systrom and Mike Krieger. It originated as a check-in app known as Burbn, but later transitioned into a photo-sharing application, hence the name Instagram. The platform is globally acclaimed for its ability to share photos and videos, augmented by features such as hashtags, stories, and private messaging. Over the years, Instagram has seen substantial growth and transformation, broadening its reach to various operating systems and consistently integrating new tools and features. These additions encompass <a class=\"glossaryLink\"  href=\"https:\/\/blog.sociamonials.com\/es\/glossary\/igtv\/\"  target=\"_blank\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>IGTV<\/a><span id=\"cmttFootnoteLink13-0\" class=\"cmtt-footnote\"><sup><a class=\"et_smooth_scroll_disabled cmtt_footnote_link cmtt-footnote-deflink\" href=\"#cmttFootnoteLink13\" style=\"font-size: 14px; color: #325afb; font-style : none ;\">[13]<\/a><\/sup><\/span>, Reels, and improvements to live streaming, all aimed at enriching the user experience. Instagram also prioritizes user safety, enforcing child protection policies and privacy safeguards. It has emerged as a crucial component in <a class=\"glossaryLink\" href=\"https:\/\/blog.sociamonials.com\/es\/glossary\/marketing-digital\/\" target=\"_blank\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">digital marketing<\/a><span id=\"cmttFootnoteLink9-0\" class=\"cmtt-footnote\"><sup><a class=\"et_smooth_scroll_disabled cmtt_footnote_link cmtt-footnote-deflink\" href=\"#cmttFootnoteLink9\" style=\"font-size: 14px; color: #325afb; font-style : none ;\">[9]<\/a><\/sup><\/span>, with advertising campaigns and influencer collaboration tactics. <\/span><\/div>\n<div class=\"cmtt-footnote-def hidden\" id=\"cmttFootnoteLink7\"><span class=\"cmtt-footnote-def-number\">7. <\/span><span class=\"cmtt-footnote-def-back\"><a class=\"cmtt_footnote_link cmtt-footnote-backlink\" href=\"#cmttFootnoteLink7-0\" style=\"font-size: 14px; color: #325afb; font-style : none ;\"> &uarr; <\/a><\/span><span class=\"cmtt-footnote-def-key\"> <a aria-describedby=\"tt\" href=\"https:\/\/blog.sociamonials.com\/es\/glossary\/facebook\/\" class=\"glossaryLink\" target=\"_blank\">Facebook<\/a> ( Facebook ) <\/span><span class=\"cmtt-footnote-def-content\"> Meta Platforms, previously known as Facebook, is a prominent internet corporation that originated as a social networking site. The brainchild of Mark Zuckerberg in 2004, Meta Platforms swiftly spread from Harvard to other educational institutions, eventually reaching the wider public and becoming a global sensation. Its appealing user interface and diverse features such as Groups, the Developer Platform, and Meta Platforms Dating are well-known. Despite encountering backlash over matters like privacy violations and the proliferation of misinformation, Meta Platforms continues to hold a strong position in the digital sphere. It has made remarkable progress in the realm of technology, including the creation of its distinctive data storage system, the <a class=\"glossaryLink\"  href=\"https:\/\/blog.sociamonials.com\/es\/glossary\/empleo\/\"  target=\"_blank\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>employment<\/a><span id=\"cmttFootnoteLink14-0\" class=\"cmtt-footnote\"><sup><a class=\"et_smooth_scroll_disabled cmtt_footnote_link cmtt-footnote-deflink\" href=\"#cmttFootnoteLink14\" style=\"font-size: 14px; color: #325afb; font-style : none ;\">[14]<\/a><\/sup><\/span> of PHP for its platform, and the introduction of the Hack programming language. In the past few years, the company has pivoted its attention towards the metaverse, a virtual reality domain where users can engage with a digitally-created environment. <\/span><\/div>\n<\/div>\n<div class=\"cmtt-footnote-bottom-border\"><\/div>\n<div class=\"cmtt-footnotes-block\"><div class=\"cmtt-footnote-header\">Terms definitions<\/div><div class=\"cmtt-footnote-header-border\"><\/div><div class=\"cmtt-footnote-def \" id=\"cmttFootnoteLink1\"><span class=\"cmtt-footnote-def-number\">1. <\/span><span class=\"cmtt-footnote-def-back\"><a class=\"cmtt_footnote_link cmtt-footnote-backlink\" href=\"#cmttFootnoteLink1-0\" style=\"font-size: 14px; color: #325afb; font-style : none ;\"> &#8593; <\/a><\/span><span class=\"cmtt-footnote-def-key\"> <a aria-describedby=\"tt\" href=\"https:\/\/blog.sociamonials.com\/es\/glossary\/publicidad-dirigida\/\" class=\"glossaryLink\" target=\"_blank\">targeted advertising<\/a>. <\/span><span class=\"cmtt-footnote-def-content\"> Targeted advertising is an advertising strategy that prioritizes the delivery of promotional content to distinct audience groups. This approach relies on the collection and examination of user information to customize advertisements based on people's interests, actions, and demographic characteristics. Targeted advertising can take various forms, including tracking website visits by internet service providers, search engine marketing, and leveraging platforms such as Google's Search and Display Network. \n\nThis strategy also finds its application in social media, where platforms employ behavioral targeting and geotargeting. For example, Facebook practices micro-targeting using user information. Furthermore, there are numerous techniques for targeted advertising, encompassing content, contextual, technical, time, sociodemographic, and geographical targeting.\n\nTargeted advertising is also widespread in the mobile and television industries. Mobile advertisements take advantage of consumer location and timing, whereas television advertisements concentrate on demographics and interests. Cable boxes and over-the-top video platforms further enable targeted advertising. The primary goal of these techniques is to enhance the effectiveness and relevance of advertising. <\/span><\/div><div class=\"cmtt-footnote-def \" id=\"cmttFootnoteLink2\"><span class=\"cmtt-footnote-def-number\">2. <\/span><span class=\"cmtt-footnote-def-back\"><a class=\"cmtt_footnote_link cmtt-footnote-backlink\" href=\"#cmttFootnoteLink2-0\" style=\"font-size: 14px; color: #325afb; font-style : none ;\"> &#8593; <\/a><\/span><span class=\"cmtt-footnote-def-key\"> <a aria-describedby=\"tt\" href=\"https:\/\/blog.sociamonials.com\/es\/glossary\/marketing-de-influencers\/\" class=\"glossaryLink\" target=\"_blank\">Influencer marketing<\/a> ( Influencer Marketing ) <\/span><span class=\"cmtt-footnote-def-content\"> Influencer marketing is an advertising tactic where businesses pinpoint individuals who hold considerable influence over potential consumers' choices. These influencers can vary from renowned celebrities to experts in specific fields, and they are utilized to indirectly engage with the intended audience, predominantly via social media channels. The primary objective of influencer marketing is to leverage an influencer's audience to sway purchasing habits and broaden a brand's visibility. Compensation for influencers can significantly differ, with high-level influencers commanding hefty fees for their promotional content. Alongside its advantages, influencer marketing is also governed by rules and regulations, notably from the Federal Trade Commission (FTC), which views influencer marketing as paid endorsement. Despite its efficacy, experts caution against neglecting offline influential contributions, and platforms such as Instagram are alert to fraudulent influencer practices. Moreover, ongoing research is investigating the influence of influencers on consumer behavior and the efficiency of influencer marketing. <\/span><\/div><button class=\"cmtt-footnote-showmore-btn\">Show more<\/button><div class=\"cmtt-footnote-def hidden\" id=\"cmttFootnoteLink3\"><span class=\"cmtt-footnote-def-number\">3. <\/span><span class=\"cmtt-footnote-def-back\"><a class=\"cmtt_footnote_link cmtt-footnote-backlink\" href=\"#cmttFootnoteLink3-0\" style=\"font-size: 14px; color: #325afb; font-style : none ;\"> &#8593; <\/a><\/span><span class=\"cmtt-footnote-def-key\"> <a aria-describedby=\"tt\" href=\"https:\/\/blog.sociamonials.com\/es\/glossary\/publicidad\/\" class=\"glossaryLink\" target=\"_blank\">Advertising<\/a> ( Advertising ) <\/span><span class=\"cmtt-footnote-def-content\"> Promoting a product or service through communication, also known as advertising, aims to inform or persuade a target audience. Its roots trace back to early civilizations where sales messages were inscribed on Egyptian papyrus, and wall murals were utilized for promotional purposes across ancient Asia, Africa, and South America. Over the centuries, advertising has adapted to technological advancements and the rise of mass media, transitioning from newspaper prints to audio-visual and digital platforms. The strategies employed in advertising vary, with some focusing on raising awareness or boosting sales, targeting different demographics at a local, national, or international level. Common methods encompass print, radio, web banners, and television commercials, among others. Modern advertising models have introduced innovative trends like guerrilla marketing and interactive advertisements. Women's contribution to advertising is significant, with their perspectives highly valued due to their influential purchasing power. <\/span><\/div><div class=\"cmtt-footnote-def hidden\" id=\"cmttFootnoteLink4\"><span class=\"cmtt-footnote-def-number\">4. <\/span><span class=\"cmtt-footnote-def-back\"><a class=\"cmtt_footnote_link cmtt-footnote-backlink\" href=\"#cmttFootnoteLink4-0\" style=\"font-size: 14px; color: #325afb; font-style : none ;\"> &#8593; <\/a><\/span><span class=\"cmtt-footnote-def-key\"> <a aria-describedby=\"tt\" href=\"https:\/\/blog.sociamonials.com\/es\/glossary\/seguridad-de-los-datos\/\" class=\"glossaryLink\" target=\"_blank\">data security<\/a>. <\/span><span class=\"cmtt-footnote-def-content\"> Data protection is a critical component of IT, encompassing a range of technologies and strategies. It involves the application of disk encryption technologies designed to secure data stored on hard drives, which can be implemented via software or hardware techniques. A variety of security measures are in place, such as software encryption, hardware security tokens, and two-factor authentication, all designed to shield sensitive data from breaches and cyber threats. It's crucial for staff to receive training in security procedures and adhere to organizational policies to ensure robust data protection. The future of data protection will see the integration of AI, biometric authentication, blockchain technology, and a heightened focus on data privacy laws. The importance of data protection extends beyond mere financial loss prevention, it's also about fostering customer trust and regulatory compliance. <\/span><\/div><div class=\"cmtt-footnote-def hidden\" id=\"cmttFootnoteLink5\"><span class=\"cmtt-footnote-def-number\">5. <\/span><span class=\"cmtt-footnote-def-back\"><a class=\"cmtt_footnote_link cmtt-footnote-backlink\" href=\"#cmttFootnoteLink5-0\" style=\"font-size: 14px; color: #325afb; font-style : none ;\"> &#8593; <\/a><\/span><span class=\"cmtt-footnote-def-key\"> <a aria-describedby=\"tt\" href=\"https:\/\/blog.sociamonials.com\/es\/glossary\/cliente\/\" class=\"glossaryLink\" target=\"_blank\">customer<\/a>. <\/span><span class=\"cmtt-footnote-def-content\"> The main keyword in this text is 'customer.' A customer refers to a person or entity that acquires goods or services from a company. They play a vital role in the business environment, establishing connections with companies via transactions. Customers may also be referred to as 'clients,' particularly when they obtain customized advice or solutions from a company. The term 'client' is derived from Latin, suggesting a tendency to lean or bend towards a company. Customers come in various forms - from final customers who directly purchase products or services, to industrial customers who integrate these products or services into their own offerings. These customers can hold different positions in relation to the business, such as being employers in construction endeavors. Companies often divide their customers into distinct groups, like business owners or final users, to better comprehend and cater to them. The comprehension and handling of customer relationships is a crucial field of research and application in business. <\/span><\/div><div class=\"cmtt-footnote-def hidden\" id=\"cmttFootnoteLink6\"><span class=\"cmtt-footnote-def-number\">6. <\/span><span class=\"cmtt-footnote-def-back\"><a class=\"cmtt_footnote_link cmtt-footnote-backlink\" href=\"#cmttFootnoteLink6-0\" style=\"font-size: 14px; color: #325afb; font-style : none ;\"> &#8593; <\/a><\/span><span class=\"cmtt-footnote-def-key\"> <a aria-describedby=\"tt\" href=\"https:\/\/blog.sociamonials.com\/es\/glossary\/instagram\/\" class=\"glossaryLink\" target=\"_blank\">Instagram<\/a> ( Instagram ) <\/span><span class=\"cmtt-footnote-def-content\"> Instagram, a renowned social media platform, was initially launched in 2010 by innovators Kevin Systrom and Mike Krieger. It originated as a check-in app known as Burbn, but later transitioned into a photo-sharing application, hence the name Instagram. The platform is globally acclaimed for its ability to share photos and videos, augmented by features such as hashtags, stories, and private messaging. Over the years, Instagram has seen substantial growth and transformation, broadening its reach to various operating systems and consistently integrating new tools and features. These additions encompass IGTV, Reels, and improvements to live streaming, all aimed at enriching the user experience. Instagram also prioritizes user safety, enforcing child protection policies and privacy safeguards. It has emerged as a crucial component in digital marketing, with advertising campaigns and influencer collaboration tactics. <\/span><\/div><div class=\"cmtt-footnote-def hidden\" id=\"cmttFootnoteLink7\"><span class=\"cmtt-footnote-def-number\">7. <\/span><span class=\"cmtt-footnote-def-back\"><a class=\"cmtt_footnote_link cmtt-footnote-backlink\" href=\"#cmttFootnoteLink7-0\" style=\"font-size: 14px; color: #325afb; font-style : none ;\"> &#8593; <\/a><\/span><span class=\"cmtt-footnote-def-key\"> <a aria-describedby=\"tt\" href=\"https:\/\/blog.sociamonials.com\/es\/glossary\/facebook\/\" class=\"glossaryLink\" target=\"_blank\">Facebook<\/a> ( Facebook ) <\/span><span class=\"cmtt-footnote-def-content\"> Meta Platforms, previously known as Facebook, is a prominent internet corporation that originated as a social networking site. The brainchild of Mark Zuckerberg in 2004, Meta Platforms swiftly spread from Harvard to other educational institutions, eventually reaching the wider public and becoming a global sensation. Its appealing user interface and diverse features such as Groups, the Developer Platform, and Meta Platforms Dating are well-known. Despite encountering backlash over matters like privacy violations and the proliferation of misinformation, Meta Platforms continues to hold a strong position in the digital sphere. It has made remarkable progress in the realm of technology, including the creation of its distinctive data storage system, the employment of PHP for its platform, and the introduction of the Hack programming language. In the past few years, the company has pivoted its attention towards the metaverse, a virtual reality domain where users can engage with a digitally-created environment. <\/span><\/div><div class=\"cmtt-footnote-def hidden\" id=\"cmttFootnoteLink8\"><span class=\"cmtt-footnote-def-number\">8. <\/span><span class=\"cmtt-footnote-def-back\"><a class=\"cmtt_footnote_link cmtt-footnote-backlink\" href=\"#cmttFootnoteLink8-0\" style=\"font-size: 14px; color: #325afb; font-style : none ;\"> &#8593; <\/a><\/span><span class=\"cmtt-footnote-def-key\"> <a aria-describedby=\"tt\" href=\"https:\/\/blog.sociamonials.com\/es\/glossary\/marketing-de-guerrilla\/\" class=\"glossaryLink\" target=\"_blank\">guerrilla marketing<\/a>. <\/span><span class=\"cmtt-footnote-def-content\"> Guerrilla marketing is a creative, out-of-the-box approach that businesses employ to advertise their goods or services. It encompasses various forms such as ambient marketing, which utilizes physical environments in public areas for promotional purposes. Ambush marketing capitalizes on events indirectly related to them to enhance brand visibility. In contrast, stealth marketing advertises products or services in a covert way. Viral marketing encourages people to distribute marketing messages, leading to exponential growth, while buzz marketing ignites public discourse about a brand to create hype.\n\nA subset of guerrilla marketing, street marketing, applies unconventional advertising tactics in public spaces. This strategy involves handing out leaflets, crafting animations, and organizing roadshows. The objective is to engage the target market, stimulate senses, foster closeness, and build trust.\n\nGuerrilla marketing also merges with social media platforms for digital marketing strategies, which have the potential to go viral, providing worldwide exposure. The impact of this method is substantial, with triumphant campaigns like Coca-Cola's 'Happiness Machine' gaining global fame. The success of this marketing tactic underscores the potency of innovative, non-traditional advertising. <\/span><\/div><div class=\"cmtt-footnote-def hidden\" id=\"cmttFootnoteLink9\"><span class=\"cmtt-footnote-def-number\">9. <\/span><span class=\"cmtt-footnote-def-back\"><a class=\"cmtt_footnote_link cmtt-footnote-backlink\" href=\"#cmttFootnoteLink9-0\" style=\"font-size: 14px; color: #325afb; font-style : none ;\"> &#8593; <\/a><\/span><span class=\"cmtt-footnote-def-key\"> <a aria-describedby=\"tt\" href=\"https:\/\/blog.sociamonials.com\/es\/glossary\/marketing-digital\/\" class=\"glossaryLink\" target=\"_blank\">digital marketing<\/a>. <\/span><span class=\"cmtt-footnote-def-content\"> Digital marketing, a broad term, refers to the utilization of digital platforms, predominantly the Internet, for the advertisement of products or services. Its roots can be traced back to the 1990s, marking key events such as the first clickable banner ad and the emergence of marketing automation. Fundamental tactics in digital marketing encompass SEO, SEM, content marketing, and social media marketing. It plays a crucial role in enhancing brand recognition, influencing consumer behavior, and guiding their choices. Despite hurdles such as privacy issues and the necessity for platform adaptation, novel tactics like data-driven marketing and retargeting continue to progress. This marketing technique also promotes the engagement of influencers and digital channels to amplify brand visibility and interact effectively with consumers. Nowadays, digital marketing extends beyond merely selling products; it's about carving out a distinctive brand persona and fostering a robust bond with the audience. <\/span><\/div><div class=\"cmtt-footnote-def hidden\" id=\"cmttFootnoteLink10\"><span class=\"cmtt-footnote-def-number\">10. <\/span><span class=\"cmtt-footnote-def-back\"><a class=\"cmtt_footnote_link cmtt-footnote-backlink\" href=\"#cmttFootnoteLink10-0\" style=\"font-size: 14px; color: #325afb; font-style : none ;\"> &#8593; <\/a><\/span><span class=\"cmtt-footnote-def-key\"> <a aria-describedby=\"tt\" href=\"https:\/\/blog.sociamonials.com\/es\/glossary\/geolocalizacion\/\" class=\"glossaryLink\" target=\"_blank\">geotargeting<\/a>. <\/span><span class=\"cmtt-footnote-def-content\"> Geotargeting is a method employed to provide customized content or ads to users based on their geographic location. This location data can be gleaned from the user's shared details or by tracking their IP address. Renowned companies such as Ace Hardware, FedEx, and UPS utilize geotargeting to offer location-specific content like nearby store locations or services unique to a region. It is also a tool used in Search Engine Optimization (SEO), where a technique called cloaking is used to match a visitor's IP with the list of IPs from the search engine server. Geotargeting boasts a range of uses, from content localization for international domains to targeted advertising and fraud prevention. However, its use has sparked discussions among SEO professionals and raised concerns over privacy. <\/span><\/div><div class=\"cmtt-footnote-def hidden\" id=\"cmttFootnoteLink11\"><span class=\"cmtt-footnote-def-number\">11. <\/span><span class=\"cmtt-footnote-def-back\"><a class=\"cmtt_footnote_link cmtt-footnote-backlink\" href=\"#cmttFootnoteLink11-0\" style=\"font-size: 14px; color: #325afb; font-style : none ;\"> &#8593; <\/a><\/span><span class=\"cmtt-footnote-def-key\"> <a aria-describedby=\"tt\" href=\"https:\/\/blog.sociamonials.com\/es\/glossary\/internet\/\" class=\"glossaryLink\" target=\"_blank\">internet<\/a>. <\/span><span class=\"cmtt-footnote-def-content\"> The Internet, a global network of interconnected computer systems, utilizes standardized communication protocols, predominantly TCP\/IP, to connect devices across the globe. The term 'Internet' has its roots in the 1849 term 'internetted' and was later adopted by the US War Department in 1945. The inception of the Internet can be traced back to the 1960s when computer scientists developed time-sharing systems, which eventually led to the creation of ARPANET in 1969. The Internet operates autonomously, without any central control, and the Internet Corporation for Assigned Names and Numbers (ICANN) manages its primary name spaces. It has revolutionized traditional communication methods and has seen an exponential growth, with the number of internet users growing by 20% to 50% every year. In 2019, more than half of the global population was using the Internet. The Internet protocol suite, comprising TCP\/IP and four conceptual layers, directs internet packets to their intended destinations. Fundamental services such as email and Internet telephony function on the Internet. The World Wide Web, an extensive network of interconnected documents, serves as a crucial element of the Internet. <\/span><\/div><div class=\"cmtt-footnote-def hidden\" id=\"cmttFootnoteLink12\"><span class=\"cmtt-footnote-def-number\">12. <\/span><span class=\"cmtt-footnote-def-back\"><a class=\"cmtt_footnote_link cmtt-footnote-backlink\" href=\"#cmttFootnoteLink12-0\" style=\"font-size: 14px; color: #325afb; font-style : none ;\"> &#8593; <\/a><\/span><span class=\"cmtt-footnote-def-key\"> <a aria-describedby=\"tt\" href=\"https:\/\/blog.sociamonials.com\/es\/glossary\/google\/\" class=\"glossaryLink\" target=\"_blank\">Google<\/a> ( Google ) <\/span><span class=\"cmtt-footnote-def-content\"> Primarily acknowledged for its search engine, Google is a universally esteemed technology corporation. The company, established in 1998 by Sergey Brin and Larry Page, has expanded significantly, branching out into numerous tech-related fields. Google offers a wide array of services and products, encompassing Android, YouTube, Cloud, Maps, and Gmail. It also manufactures hardware like Chromebooks and Pixel smartphones. Since 2015, Google has been a subsidiary of Alphabet Inc. and is celebrated for its inventive spirit and workplace environment that promotes employees' personal projects. Despite confronting several ethical and legal challenges, Google continues to influence the tech sector with its groundbreaking innovations and technological progress, including the creation of Android OS and the purchase of companies specializing in AI. <\/span><\/div><div class=\"cmtt-footnote-def hidden\" id=\"cmttFootnoteLink13\"><span class=\"cmtt-footnote-def-number\">13. <\/span><span class=\"cmtt-footnote-def-back\"><a class=\"cmtt_footnote_link cmtt-footnote-backlink\" href=\"#cmttFootnoteLink13-0\" style=\"font-size: 14px; color: #325afb; font-style : none ;\"> &#8593; <\/a><\/span><span class=\"cmtt-footnote-def-key\"> <a aria-describedby=\"tt\" href=\"https:\/\/blog.sociamonials.com\/es\/glossary\/igtv\/\" class=\"glossaryLink\" target=\"_blank\">IGTV<\/a> ( IGTV ) <\/span><span class=\"cmtt-footnote-def-content\"> Instagram introduced IGTV, a standalone video application for iOS and Android smartphones, in June 2018. This platform facilitated users in uploading longer videos, with a limit of 15 minutes for mobile devices and 60 minutes for desktop web browsers. The maximum file size was 650 MB for mobile uploads and 3.6 GB for desktop ones. IGTV videos would automatically start playing upon the app's launch. Noteworthy features included the ability to upload landscape videos and mirror content on a linked Facebook page. Importantly, an Instagram account was necessary to access the service, and profiles with an IGTV channel had a dedicated tab on their page. As of March 2022, the IGTV app has been discontinued, and its features have been incorporated into the primary Instagram app. <\/span><\/div><div class=\"cmtt-footnote-def hidden\" id=\"cmttFootnoteLink14\"><span class=\"cmtt-footnote-def-number\">14. <\/span><span class=\"cmtt-footnote-def-back\"><a class=\"cmtt_footnote_link cmtt-footnote-backlink\" href=\"#cmttFootnoteLink14-0\" style=\"font-size: 14px; color: #325afb; font-style : none ;\"> &#8593; <\/a><\/span><span class=\"cmtt-footnote-def-key\"> <a aria-describedby=\"tt\" href=\"https:\/\/blog.sociamonials.com\/es\/glossary\/empleo\/\" class=\"glossaryLink\" target=\"_blank\">employment<\/a>. <\/span><span class=\"cmtt-footnote-def-content\"> Employment, a key socioeconomic concept, signifies a worker offering their skills and labor to an employer in exchange for compensation. This association is typically characterized by a contract, stipulating the duties and anticipations of both entities. The configuration of this relationship, including the employer's degree of authority over a worker, can notably influence productivity and job contentment. Moreover, employment is regulated by numerous laws and regulations that vary across nations. These laws may oversee elements ranging from contract formats to salary norms. The quest for employment can also trigger certain societal challenges, like age bias and wage disparity. In essence, employment is a multifaceted relationship that includes elements of law, economics, and social policy. It's also worth highlighting that there are alternatives to conventional employment, such as self-employment or continuing education. <\/span><\/div><\/div><div class=\"cmtt-footnote-bottom-border\"><\/div>","protected":false},"author":1,"featured_media":3487,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[177],"tags":[],"class_list":["post-3456","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-platforms"],"_links":{"self":[{"href":"https:\/\/blog.sociamonials.com\/es\/wp-json\/wp\/v2\/posts\/3456","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.sociamonials.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.sociamonials.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.sociamonials.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.sociamonials.com\/es\/wp-json\/wp\/v2\/comments?post=3456"}],"version-history":[{"count":2,"href":"https:\/\/blog.sociamonials.com\/es\/wp-json\/wp\/v2\/posts\/3456\/revisions"}],"predecessor-version":[{"id":3523,"href":"https:\/\/blog.sociamonials.com\/es\/wp-json\/wp\/v2\/posts\/3456\/revisions\/3523"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.sociamonials.com\/es\/wp-json\/wp\/v2\/media\/3487"}],"wp:attachment":[{"href":"https:\/\/blog.sociamonials.com\/es\/wp-json\/wp\/v2\/media?parent=3456"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.sociamonials.com\/es\/wp-json\/wp\/v2\/categories?post=3456"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.sociamonials.com\/es\/wp-json\/wp\/v2\/tags?post=3456"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}