Le culture jamming est une forme de protestation qui s'appuie sur la culture dominante et les m\u00e9dias de masse pour contester les id\u00e9ologies dominantes, et qui cible principalement le consum\u00e9risme et l'influence des entreprises. Mark 3000 a initialement invent\u00e9 le terme en 1981, bien qu'il soit souvent attribu\u00e9 \u00e0 tort \u00e0 Don Joyce en 1984. Cette approche activiste s'inspire de diverses sources, telles que le mouvement Situationniste International des ann\u00e9es 1950 et les cr\u00e9ations artistiques de John Heartfield. Les tactiques de brouillage culturel utilisent g\u00e9n\u00e9ralement des \u00e9l\u00e9ments tels que les m\u00e8mes et le du00e9tournement pour interrompre la pens\u00e9e conventionnelle et d\u00e9clencher une transformation soci\u00e9tale. Cela peut impliquer la subversion de symboles familiers, tels que les arcs d'or de McDonald's ou le swoosh de Nike, pour critiquer les institutions soci\u00e9tales et les pr\u00e9suppos\u00e9s politiques. Certaines m\u00e9thodes de brouillage culturel s'efforcent m\u00eame de confronter et de d\u00e9passer l'h\u00e9g\u00e9monie des entreprises dans la soci\u00e9t\u00e9.<\/p>","protected":false},"excerpt":{"rendered":"
Culture jamming, a protest form that capitalizes on mainstream culture and mass media to contest prevailing ideologies, primarily targets consumerism and corporate influence. Mark 3000 initially coined the term in 1981, though it is frequently misattributed to Don Joyce from 1984. This activist approach takes inspiration from various sources, such as the Situationist International movement […]<\/p>\n","protected":false},"author":4,"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"glossary-categories":[],"glossary-tags":[],"glossary-languages":[],"class_list":["post-4537","glossary","type-glossary","status-publish","hentry"],"post_title":"Culture jamming","post_content":"Culture jamming, a protest form that capitalizes on mainstream culture and mass media to contest prevailing ideologies, primarily targets consumerism and corporate influence. Mark 3000 initially coined the term in 1981, though it is frequently misattributed to Don Joyce from 1984. This activist approach takes inspiration from various sources, such as the Situationist International movement of the 1950s and John Heartfield's artistic creations. Tactics of culture jamming typically utilize components like memes and d\u00e9tournement to interrupt conventional thinking and trigger societal transformation. This can involve the subversion of familiar symbols, such as the golden arches of McDonald's or Nike's swoosh, to critique societal institutions and political presuppositions. Certain culture jamming methods even strive to confront and surpass the existing corporate hegemony in society.","_links":{"self":[{"href":"https:\/\/blog.sociamonials.com\/fr\/wp-json\/wp\/v2\/glossary\/4537","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.sociamonials.com\/fr\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/blog.sociamonials.com\/fr\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/blog.sociamonials.com\/fr\/wp-json\/wp\/v2\/users\/4"}],"version-history":[{"count":0,"href":"https:\/\/blog.sociamonials.com\/fr\/wp-json\/wp\/v2\/glossary\/4537\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.sociamonials.com\/fr\/wp-json\/wp\/v2\/media?parent=4537"}],"wp:term":[{"taxonomy":"glossary-categories","embeddable":true,"href":"https:\/\/blog.sociamonials.com\/fr\/wp-json\/wp\/v2\/glossary-categories?post=4537"},{"taxonomy":"glossary-tags","embeddable":true,"href":"https:\/\/blog.sociamonials.com\/fr\/wp-json\/wp\/v2\/glossary-tags?post=4537"},{"taxonomy":"glossary-languages","embeddable":true,"href":"https:\/\/blog.sociamonials.com\/fr\/wp-json\/wp\/v2\/glossary-languages?post=4537"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}