{"id":4552,"date":"2024-04-18T18:41:02","date_gmt":"2024-04-19T01:41:02","guid":{"rendered":"https:\/\/blog.sociamonials.com\/glossary\/database-marketing\/"},"modified":"2024-04-18T18:41:02","modified_gmt":"2024-04-19T01:41:02","slug":"database-marketing","status":"publish","type":"glossary","link":"https:\/\/blog.sociamonials.com\/fr\/glossary\/marketing-par-base-de-donnees\/","title":{"rendered":"Marketing de base de donn\u00e9es"},"content":{"rendered":"

Database marketing, a strategic business method for collecting, storing, and analyzing customer<\/a>[1]<\/a><\/sup><\/span> data to enhance marketing initiatives, first gained traction in the 1980s. Its evolution has been shaped by shifting marketing dynamics and the introduction of new technologies. Large enterprises in industries such as finance, telecoms, and retail find this approach particularly useful due to the vast amount of customer data they handle. The data gathered typically encompasses customer demographics, purchasing history, and previous interactions. Businesses utilize this information to interpret customer behavior, predict upcoming trends, and tailor communications. Despite its benefits, database marketing encounters regulatory obstacles due to privacy issues, necessitating strict compliance with various data protection regulations. Technological innovations like CRM systems are useful in handling individual customer relationships, but the relevance of data can be problematic due to its potential to become outdated.<\/p>\n

Terms definitions<\/div>
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1. <\/span> ↑ <\/a><\/span> customer<\/a>. <\/span> The main keyword in this text is 'customer.' A customer refers to a person or entity that acquires goods or services from a company. They play a vital role in the business environment, establishing connections with companies via transactions. Customers may also be referred to as 'clients,' particularly when they obtain customized advice or solutions from a company. The term 'client' is derived from Latin, suggesting a tendency to lean or bend towards a company. Customers come in various forms - from final customers who directly purchase products or services, to industrial customers who integrate these products or services into their own offerings. These customers can hold different positions in relation to the business, such as being employers in construction endeavors. Companies often divide their customers into distinct groups, like business owners or final users, to better comprehend and cater to them. The comprehension and handling of customer relationships is a crucial field of research and application in business. <\/span><\/div><\/div>
<\/div>","protected":false},"excerpt":{"rendered":"

Database marketing, a strategic business method for collecting, storing, and analyzing customer data to enhance marketing initiatives, first gained traction in the 1980s. Its evolution has been shaped by shifting marketing dynamics and the introduction of new technologies. Large enterprises in industries such as finance, telecoms, and retail find this approach particularly useful due to […]<\/p>\n

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Terms definitions<\/div>\n
<\/div>\n
1. <\/span> ↑ <\/a><\/span> customer<\/a>. <\/span> The main keyword in this text is ‘customer.’ A customer refers to a person or entity that acquires goods or services from a company. They play a vital role in the business environment, establishing connections with companies via transactions. Customers may also be referred to as ‘clients,’ particularly when they obtain customized advice or solutions from a company. The term ‘client’ is derived from Latin, suggesting a tendency to lean or bend towards a company. Customers come in various forms – from final customers who directly purchase products or services, to industrial customers who integrate these products or services into their own offerings. These customers can hold different positions in relation to the business, such as being employers in construction endeavors. Companies often divide their customers into distinct groups, like business owners or final users, to better comprehend and cater to them. The comprehension and handling of customer relationships is a crucial field of research and application in business. <\/span><\/div>\n<\/div>\n
<\/div>\n
Terms definitions<\/div>
<\/div>
1. <\/span> ↑ <\/a><\/span> customer<\/a>. <\/span> The main keyword in this text is 'customer.' A customer refers to a person or entity that acquires goods or services from a company. They play a vital role in the business environment, establishing connections with companies via transactions. Customers may also be referred to as 'clients,' particularly when they obtain customized advice or solutions from a company. The term 'client' is derived from Latin, suggesting a tendency to lean or bend towards a company. Customers come in various forms - from final customers who directly purchase products or services, to industrial customers who integrate these products or services into their own offerings. These customers can hold different positions in relation to the business, such as being employers in construction endeavors. Companies often divide their customers into distinct groups, like business owners or final users, to better comprehend and cater to them. The comprehension and handling of customer relationships is a crucial field of research and application in business. <\/span><\/div><\/div>
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