{"id":4575,"date":"2024-04-18T18:41:40","date_gmt":"2024-04-19T01:41:40","guid":{"rendered":"https:\/\/blog.sociamonials.com\/glossary\/digital-rhetoric\/"},"modified":"2024-04-18T18:41:40","modified_gmt":"2024-04-19T01:41:40","slug":"digital-rhetoric","status":"publish","type":"glossary","link":"https:\/\/blog.sociamonials.com\/fr\/glossary\/rhetorique-numerique\/","title":{"rendered":"Rh\u00e9torique num\u00e9rique"},"content":{"rendered":"

The term ‘Digital Rhetoric’ was initially coined by Richard A. Lanham in 1989. This field has grown to include the collaborative, interconnected creation of knowledge, as proposed by Doug Brent, and the fusion of hypertext and visual rhetoric, as detailed by Gary Heba. More recent scholars like Douglas Eyman and Angela Haas have emphasized its usage in digital texts and its cross-disciplinary characteristics. Digital Rhetoric involves the distribution and presentation of rhetoric in collaborative cultures and new electronic formats. It necessitates critical literacy and interactive abilities to discern media bias and foster interactivity<\/a>[2]<\/a><\/sup><\/span> in digital texts. Within digital environments, it encompasses procedural rhetoric, the influence of visuals, and the simulation of reality and fiction. Lastly, it is intimately linked with online communities, digital activism<\/a>[3]<\/a><\/sup><\/span>, influencer marketing<\/a>[1]<\/a><\/sup><\/span>, and the formation of norms and culture.<\/p>\n

Terms definitions<\/div>
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1. <\/span> ↑ <\/a><\/span> influencer marketing<\/a>. <\/span> Influencer marketing is an advertising tactic where businesses pinpoint individuals who hold considerable influence over potential consumers' choices. These influencers can vary from renowned celebrities to experts in specific fields, and they are utilized to indirectly engage with the intended audience, predominantly via social media channels. The primary objective of influencer marketing is to leverage an influencer's audience to sway purchasing habits and broaden a brand's visibility. Compensation for influencers can significantly differ, with high-level influencers commanding hefty fees for their promotional content. Alongside its advantages, influencer marketing is also governed by rules and regulations, notably from the Federal Trade Commission (FTC), which views influencer marketing as paid endorsement. Despite its efficacy, experts caution against neglecting offline influential contributions, and platforms such as Instagram are alert to fraudulent influencer practices. Moreover, ongoing research is investigating the influence of influencers on consumer behavior and the efficiency of influencer marketing. <\/span><\/div>
2. <\/span> ↑ <\/a><\/span> interactivity<\/a>. <\/span> The term interactivity refers to the mutual relationship between humans and technology, or among humans themselves, facilitated by information exchange. This principle is crucial in numerous areas such as human communication, computer science, web design, and artifact communication. It encompasses human interactions such as message exchange and interpretation of body language. In the technological sphere, interactivity denotes the way systems like computers react to human activities and tasks. For instance, a website may incorporate elements like hyperlinks and multimedia presentations to encourage user engagement. In the context of artifact communication, interactivity represents the connection between the user and the artifact's functionality. Thus, interactivity is a key element in fostering a dynamic information exchange in both human and technological interactions. <\/span><\/div>