L'International Journal of Research in Marketing, ressource acad\u00e9mique mondialement reconnue, a \u00e9t\u00e9 fond\u00e9 en 1984 et constitue depuis lors un outil essentiel pour les universitaires, les professionnels et les passionn\u00e9s de marketing. Ce journal, publi\u00e9 trimestriellement par Elsevier, offre de pr\u00e9cieuses informations sur le marketing en anglais. Elle couvre un large \u00e9ventail de sujets refl\u00e9t\u00e9s dans des sources telles que Current Contents\/Social & Behavioral Sciences, Journal of Economic Literature et Mathematical Reviews. Le facteur d'impact significatif de la revue, de 8,047 en 2021, selon le Journal Citation Reports, souligne sa forte influence dans le domaine du marketing. Elle est \u00e9galement index\u00e9e et r\u00e9sum\u00e9e dans diverses bases de donn\u00e9es telles que ProQuest et le Current Index to Statistics.<\/p>","protected":false},"excerpt":{"rendered":"
The International Journal of Research in Marketing, a globally acknowledged academic resource, was founded in 1984 and has since been a crucial tool for marketing scholars, professionals, and enthusiasts. This journal, published quarterly by Elsevier, offers valuable marketing insights in English. It covers a wide range of topics mirrored in sources such as the Current […]<\/p>\n","protected":false},"author":4,"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"glossary-categories":[],"glossary-tags":[],"glossary-languages":[],"class_list":["post-4753","glossary","type-glossary","status-publish","hentry"],"post_title":"International Journal of Research in Marketing - Wikipedia","post_content":"The International Journal of Research in Marketing, a globally acknowledged academic resource, was founded in 1984 and has since been a crucial tool for marketing scholars, professionals, and enthusiasts. This journal, published quarterly by Elsevier, offers valuable marketing insights in English. It covers a wide range of topics mirrored in sources such as the Current Contents\/Social & Behavioral Sciences, Journal of Economic Literature, and Mathematical Reviews. The journal's significant impact factor of 8.047 in 2021, as per the Journal Citation Reports, highlights its strong influence in the marketing field. It's also indexed and abstracted in various databases like ProQuest and the Current Index to Statistics.","_links":{"self":[{"href":"https:\/\/blog.sociamonials.com\/fr\/wp-json\/wp\/v2\/glossary\/4753","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.sociamonials.com\/fr\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/blog.sociamonials.com\/fr\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/blog.sociamonials.com\/fr\/wp-json\/wp\/v2\/users\/4"}],"version-history":[{"count":0,"href":"https:\/\/blog.sociamonials.com\/fr\/wp-json\/wp\/v2\/glossary\/4753\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.sociamonials.com\/fr\/wp-json\/wp\/v2\/media?parent=4753"}],"wp:term":[{"taxonomy":"glossary-categories","embeddable":true,"href":"https:\/\/blog.sociamonials.com\/fr\/wp-json\/wp\/v2\/glossary-categories?post=4753"},{"taxonomy":"glossary-tags","embeddable":true,"href":"https:\/\/blog.sociamonials.com\/fr\/wp-json\/wp\/v2\/glossary-tags?post=4753"},{"taxonomy":"glossary-languages","embeddable":true,"href":"https:\/\/blog.sociamonials.com\/fr\/wp-json\/wp\/v2\/glossary-languages?post=4753"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}