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Founded in 2000 by Robin Li, Baidu is a prominent Chinese multinational technology corporation with a focus on internet-related services, artificial intelligence[1], and products. Li’s previous work included the creation of the RankDex algorithm[2] in 1996, a forerunner to search engines utilizing hyperlinks for ranking. Baidu rapidly expanded and went public in 2005. The company is recognized for its innovative contributions, such as the 2003 launch of a news search engine and the 2013 introduction of a Personal Assistant app. Despite facing hurdles like a 2010 security incident involving altered DNS records, Baidu persists in its growth. The company’s Global Business Unit oversees international products and services, and it continues to make strides in autonomous driving technology.

Terms definitions
1. artificial intelligence. The discipline of Artificial Intelligence (AI) is a subset of computer science dedicated to developing systems capable of executing tasks usually requiring human intellect, such as reasoning, learning, planning, perception, and language comprehension. Drawing upon diverse fields such as psychology, linguistics, philosophy, and neuroscience, AI is instrumental in the creation of machine learning models and natural language processing systems. It also significantly contributes to the development of virtual assistants and affective computing systems. AI finds applications in numerous sectors like healthcare, industry, government, and education. However, it also brings up ethical and societal issues, thus requiring regulatory policies. With the advent of sophisticated techniques like deep learning and generative AI, the field continues to expand, opening up new avenues in various sectors.
2. algorithm. A set of instructions or rules that are clearly defined and offer a solution to a specific problem or task is known as an algorithm. With roots tracing back to ancient civilizations, algorithms have undergone centuries of evolution and today play a pivotal role in contemporary computing. Techniques such as divide-and-conquer are utilized in their creation and their efficiency is assessed via metrics such as big O notation. Algorithms can be depicted in multiple ways, including pseudocode, flowcharts, or programming languages. To execute them, they are translated into a language comprehensible to computers, with the execution speed being influenced by the utilized instruction set. Depending on their design or implementation paradigm, algorithms can be categorized differently, and their level of efficiency can greatly affect processing time. In fields like computer science and artificial intelligence, the comprehension and effective application of algorithms is vital.
Baidu (Wikipedia)

Baidu, Inc. (/ˈbd/ BY-doo; Chinese: 百度; pinyin: Bǎidù; lit. 'hundred degrees') is a Chinese multinational technology company specializing in Internet-related services, products, and artificial intelligence (AI), headquartered in Beijing's Haidian District. It is one of the largest AI and Internet companies in the world. The holding company of the group is incorporated in the Cayman Islands. Baidu was incorporated in January 2000 by Robin Li and Eric Xu. Baidu has origins in RankDex, an earlier search engine developed by Robin Li in 1996, before he founded Baidu in 2000.

Baidu, Inc.
Native name
Company typePublic
FoundedJanuary 18, 2000; 24 years ago (2000-01-18)
Area served
Key people
RevenueIncrease CN¥134.6 billion (2023)
Increase CN¥21.86 billion (2023)
Increase CN¥20.32 billion (2023)
Total assetsIncrease CN¥406.8 billion (2023)
Total equityIncrease CN¥243.6 billion (2023)
OwnerRobin Li (18% equity; 59% voting)
Number of employees
39,800 (2023)

Baidu offers various services, including a Chinese search engine, as well as a mapping service called Baidu Maps. Baidu offers about 57 search and community services, such as Baidu Baike (an online encyclopedia), Baidu Wangpan (a cloud storage service), and Baidu Tieba (a keyword-based discussion forum).

Baidu Global Business Unit (GBU) is responsible for Baidu's international products and services for markets outside of China. Baidu GBU's product portfolio includes keyboard apps Simeji and Facemoji Keyboard, content recommendation platform popIn, augmented reality network OmniAR, Japanese smart projector popIn Aladdin, and ad platform MediaGo, which is focused on Chinese advertisers looking to reach overseas users. In 2017, Baidu GBU entered into a partnership with Snap Inc. to act as the company's official ad reseller for Snapchat in Greater China, South Korea, Japan and Singapore. The partnership was extended in 2019.

In 2018, Baidu divested the "Global DU business" portion of its overseas business, which developed a series of utility apps including ES File Explorer, DU Caller, Mobojoy, Photo Wonder and DU Recorder, etc. This business now operates independently of Baidu under the name DO Global.

In December 2007, Baidu became the first Chinese company to be included in the NASDAQ-100 index. As of May 2018, Baidu's market cap rose to US$99 billion. In October 2018, Baidu became the first Chinese firm to join the United States-based computer ethics consortium Partnership on AI.

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