Email marketing

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Email^[2] marketing, a strategic approach in digital marketing^[1], utilizes email as a tool to endorse products or services, foster customer^[3] loyalty and trust, or enhance brand recognition. This strategy involves the dispatch of direct promotional emails to attract new clients or encourage existing customers to buy, and the transmission of transactional emails following a customer’s interaction with a business, aiding or verifying a business transaction. Despite hurdles such as email deliverability and adherence to spam laws, it stands as a budget-friendly and effective marketing tactic, boasting high open rates and comprehensive analytics for evaluating campaign success. Legal regulations like the United States’ CAN-SPAM Act and the European Union’s GDPR oversee email marketing to shield consumers from spam and maintain privacy rights. Compared to traditional mail marketing, email marketing is deemed quicker, more economical, and more productive, offering tools for automation and analysis of customer behavior.

Terms definitions

1. ↑ digital marketing. Digital marketing, a broad term, refers to the utilization of digital platforms, predominantly the Internet, for the advertisement of products or services. Its roots can be traced back to the 1990s, marking key events such as the first clickable banner ad and the emergence of marketing automation. Fundamental tactics in digital marketing encompass SEO, SEM, content marketing, and social media marketing. It plays a crucial role in enhancing brand recognition, influencing consumer behavior, and guiding their choices. Despite hurdles such as privacy issues and the necessity for platform adaptation, novel tactics like data-driven marketing and retargeting continue to progress. This marketing technique also promotes the engagement of influencers and digital channels to amplify brand visibility and interact effectively with consumers. Nowadays, digital marketing extends beyond merely selling products; it's about carving out a distinctive brand persona and fostering a robust bond with the audience.

2. ↑ Email ( Email ) Email, a vital communication tool since its introduction in 1975, has become an integral part of our daily lives. This system functions over computer networks and the internet, enabling global message transmission and reception. While 'email' is the commonly accepted term in style guides, variations such as 'E-mail' are occasionally used, especially in American and British English contexts. The process of this system includes a sender composing a message via a Mail User Agent (MUA), which then sends it to the recipient's mail exchange server. The recipient's MUA subsequently retrieves the message. Thanks to the Multipurpose Internet Mail Extension (MIME), emails can now include multimedia content. For safety, email systems employ a store-and-forward model, whereby email servers receive, forward, store, and deliver messages. This method facilitates email exchanges without requiring users to be online simultaneously.

Email marketing (Wikipedia)

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Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. Email marketing strategies commonly seek to achieve one or more of three primary objectives: build loyalty, trust, or brand awareness. The term usually refers to sending email messages with the purpose of enhancing a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.

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