End User is the term predominantly used to describe the person or group that directly engages with a product, system, or service, typically within a technological setting. These individuals are crucial in the governance of information systems due to their specific requirements and tastes. Their input frequently propels product enhancements and evolution. End users also greatly impact security protocols, as they are often the focus of cyber threats like phishing schemes. Moreover, end users are bound by certain legal parameters, including adherence to end-user license agreements and defense trade controls. Recognizing and fulfilling the end user’s demands is vital for the triumph of a product or service. Fundamentally, the end user is the ultimate consumer in the production line, whose contentment dictates the product’s prosperity.
In product development, an end user (sometimes end-user) is a person who ultimately uses or is intended to ultimately use a product. The end user stands in contrast to users who support or maintain the product, such as sysops, system administrators, database administrators, information technology (IT) experts, software professionals, and computer technicians. End users typically do not possess the technical understanding or skill of the product designers, a fact easily overlooked and forgotten by designers: leading to features creating low customer satisfaction. In information technology, end users are not customers in the usual sense—they are typically employees of the customer. For example, if a large retail corporation buys a software package for its employees to use, even though the large retail corporation was the customer that purchased the software, the end users are the employees of the company, who will use the software at work.
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