Enterprise social networking

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Enterprise Social Networking (ESN) denotes the application of internet-based platforms and software by corporations to enhance employee communication, collaboration, and knowledge exchange. This concept originated with the emergence of social networking sites in the 1990s, evolving further with platforms like Facebook[1]. ESN serves multiple functions in businesses, such as fostering internal communication, facilitating employee collaboration, engaging with customers, and disseminating information. However, ESN is not without its obstacles. It faces hurdles related to its adoption, transparency, and the perceived level of professionalism, not to mention privacy and security concerns. Moreover, ESN incorporates the use of social media in a corporate setting, referred to as Corporate Social Media, which brings its unique set of challenges and prospects.

Terms definitions
1. Facebook ( Facebook ) Meta Platforms, previously known as Facebook, is a prominent internet corporation that originated as a social networking site. The brainchild of Mark Zuckerberg in 2004, Meta Platforms swiftly spread from Harvard to other educational institutions, eventually reaching the wider public and becoming a global sensation. Its appealing user interface and diverse features such as Groups, the Developer Platform, and Meta Platforms Dating are well-known. Despite encountering backlash over matters like privacy violations and the proliferation of misinformation, Meta Platforms continues to hold a strong position in the digital sphere. It has made remarkable progress in the realm of technology, including the creation of its distinctive data storage system, the employment of PHP for its platform, and the introduction of the Hack programming language. In the past few years, the company has pivoted its attention towards the metaverse, a virtual reality domain where users can engage with a digitally-created environment.

Enterprise social networking focuses on the use of online social networks or social relations among people who share business interests and/or activities. Enterprise social networking is often a facility of enterprise social software (regarded as a primary component of Enterprise 2.0), which is essentially social software used in "enterprise" (business/commercial) contexts. It encompasses modifications to corporate intranets (referred to as social intranets) and other classic software platforms used by large companies to organize their communication, collaboration and other aspects of their intranets. Enterprise social networking is also generally thought to include the use of a standard external social networking service to generate visibility for an enterprise.

Business use of social media in the UK (2012).
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