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Established in February 2013 by Alex Chung and Jace Cooke, Giphy is a widely recognized online platform and search engine specializing in the creation, distribution, and discovery of brief looping videos, or GIFs. Initially functioning as a search engine for GIFs, Giphy evolved to enable users to upload and disseminate GIFs across social media networks such as Facebook[1]. Despite confronting legal hurdles concerning privacy and market rivalry, Giphy has sustained its growth, with over 200 million daily users attesting to its popularity. Giphy, which was eventually bought by Facebook Inc., now known as Meta Platforms, has secured substantial funding over the years. The platform also actively collaborates with brands for marketing campaigns and has undertaken joint ventures with organizations like Universal Studios and Line. Giphy’s influence is evident in the media coverage it receives, with numerous publications documenting its progress.

Terms definitions
1. Facebook ( Facebook ) Meta Platforms, previously known as Facebook, is a prominent internet corporation that originated as a social networking site. The brainchild of Mark Zuckerberg in 2004, Meta Platforms swiftly spread from Harvard to other educational institutions, eventually reaching the wider public and becoming a global sensation. Its appealing user interface and diverse features such as Groups, the Developer Platform, and Meta Platforms Dating are well-known. Despite encountering backlash over matters like privacy violations and the proliferation of misinformation, Meta Platforms continues to hold a strong position in the digital sphere. It has made remarkable progress in the realm of technology, including the creation of its distinctive data storage system, the employment of PHP for its platform, and the introduction of the Hack programming language. In the past few years, the company has pivoted its attention towards the metaverse, a virtual reality domain where users can engage with a digitally-created environment.
Giphy (Wikipedia)

Giphy (/ˈɡɪfi/ GHIF-ee), styled as GIPHY, is an American online database and search engine that allows users to search for and share animated GIF files.

Giphy, Inc.
Type of site
Available in32 languages
Founded2013; 11 years ago (2013)
HeadquartersNew York, New York, U.S.
Founder(s)Jace Cooke
Alex Chung
ProductsGIF Platform
ServicesSearching, sharing, and browsing animated GIFs
Users1.7 billion daily users (2023)
Current statusActive
Native client(s) onAndroid, iOS, Web browser

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