Microsoft’s Bing, a web search engine, was introduced in 2009 as a replacement for its predecessors – MSN Search and Live Search. The name ‘Bing’ was selected due to its global appeal and ease of remembrance. As of 2023, Bing has carved a notable niche in the search engine market, boasting a global share of 12%, making it the world’s second-largest search engine. Bing is renowned for its cutting-edge technology such as AI integration, semantic search capabilities, and unique features like Bing Chat and an AI image generator. In spite of encountering legal and security hurdles, Microsoft persistently improves Bing’s performance and security protocols, thereby guaranteeing a smooth and safe user experience.
Microsoft Bing, commonly referred to as Bing, is a search engine owned and operated by Microsoft. The service traces its roots back to Microsoft's earlier search engines, including MSN Search, Windows Live Search, and Live Search. Bing offers a broad spectrum of search services, encompassing web, video, image, and map search products, all developed using ASP.NET.
  Main logo and wordmark since October 2020 | |
Screenshot  The Bing homepage | |
Type of site | Search engine |
|---|---|
| Available in | 40 languages |
| Owner | Microsoft |
| Created by | Microsoft |
| Revenue | Microsoft Advertising |
| URL | bing.com |
| Commercial | Yes |
| Registration | Optional (Microsoft account) |
| Launched | June 3, 2009 |
| Current status | Active |
| Written in | ASP.NET |
The transition from Live Search to Bing was announced by Microsoft CEO Steve Ballmer on May 28, 2009, at the All Things Digital conference in San Diego, California. The official release followed on June 3, 2009. Bing introduced several notable features at its inception, such as search suggestions during query input and a list of related searches, known as the 'Explore pane'. These features leveraged semantic technology from Powerset, a company Microsoft acquired in 2008. Microsoft also struck a deal with Yahoo! that led to Bing powering Yahoo! Search.
Microsoft made significant strides towards open-source technology in 2016, making the BitFunnel search engine indexing algorithm and various components of Bing open source. In February 2023, Microsoft launched Bing Chat (later renamed Microsoft Copilot), an artificial intelligence chatbot experience based on GPT-4, integrated directly into the search engine. This was well-received, with Bing reaching 100 million active users by the following month.
As of 2023, Bing holds the position of the second-largest search engine worldwide, commanding a query volume of 12%, trailing Google's 79%. Other competitors include Baidu with 5% and Yahoo! Search, which is largely powered by Bing, with 2%.
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