By Craig Sherman
Here are two reasons why your company is probably failing to get decent results from your video marketing efforts.
According to a recent report:
1. More than 50% of the videos published by the top 100 global brands got fewer than 1,000 views meaning most did not reach their audience.
2. Fewer than 5% of videos produced by the same group receive 100,000 to 1 million views and less than 1 percent achieved more than 1 million views.
The study looked at more than 1,000 verified channels and it included a variety of industries like financial services, luxury, cars, B2B and B2C technology, food and beverages and media.
The same report goes on to say that the top brands and marketers understand YouTube and treat it differently to get awesome results.
The ones who don’t understand video might end up wondering why competitors are getting the lion’s share of video views on YouTube as well as probably increased market share.
In this age of video, striving to understand video marketing especially as it relates to YouTube is as crucial to the success of your business as learning how to compile an accounting sheet.
YouTube is the largest video platform by far. It has 154 million monthly viewers in the U.S. It’s also the world’s second largest search engine.
If you are not achieving 100K+ views on a regular basis like brands like the Discovery Channel, here is one thing you can do now to jump start your results.
Start with the right on-line marketing software which can analyze what works and what doesn’t. It can also help you put together winning campaigns.
Maybe you are using HootSuite, which works well for some tasks. But going beyond that level, look at Wildfire, or my product Sociamonials which is a full marketing suite that makes it fast and easy to inject corporate produced and user generated fan videos into social marketing programs with the touch of a button.
Most of these tools are reasonably priced and could save you from having to hire a team of people to do the same tasks. Just make sure that whatever solution you implement “gets” video.
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Craig Sherman is the founder and CEO of Sociamonials based in Elk Grove, California.
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