Affiliate marketing | Sociamonials Blog

Marketing de afiliación

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Commencing with affiliate marketing, it is a business enhancement tactic that rewards affiliates for each cliente^[1] or visitor they bring through their marketing endeavors. This business model is an evolution of revenue-sharing principles, with the online version being patented by William J. Tobin in 1989. The affiliate marketing sector has seen substantial growth over time, with various industries such as retail, gambling, and file-sharing becoming key participants. The sector has incorporated diverse remuneration methods, including revenue sharing and cost per action. It has also adopted several performance metrics like cost per mille. Although affiliate marketing offers potential revenue opportunities, it is not without its difficulties such as spamming, adware, and legal complications. Nevertheless, it continues to be a favored marketing approach for numerous vendors due to its pay-for-performance model.

Definición de términos

1. ↑ cliente. La palabra clave principal de este texto es "cliente". Un cliente es una persona o entidad que adquiere bienes o servicios de una empresa. Desempeñan un papel vital en el entorno empresarial, estableciendo conexiones con las empresas a través de transacciones. También se les puede llamar "clientes", sobre todo cuando obtienen asesoramiento o soluciones personalizadas de una empresa. El término "cliente" procede del latín y sugiere una tendencia a inclinarse o inclinarse hacia una empresa. Los clientes adoptan diversas formas: desde clientes finales que compran directamente productos o servicios, hasta clientes industriales que integran estos productos o servicios en su propia oferta. Estos clientes pueden ocupar distintas posiciones en relación con la empresa, como por ejemplo ser empleadores en tareas de construcción. Las empresas suelen dividir a sus clientes en distintos grupos, como empresarios o usuarios finales, para comprenderlos y atenderlos mejor. La comprensión y el manejo de las relaciones con los clientes es un campo crucial de investigación y aplicación en las empresas.

Marketing de afiliación (Wikipedia)

Marketing de afiliación is a marketing arrangement in which affiliates receive a comisión for each visit, signup or sale they generate for a merchant. This arrangement allows businesses to outsource part of the sales process. It is a form of performance-based marketing where the commission acts as an incentive for the affiliate; this commission is usually a percentage of the price of the product being sold, but can also be a flat rate per referral.

Affiliate marketers may use a variety of methods to generate these sales, including organic optimización de motores de búsqueda, paid marketing en buscadores, e-mail marketing, marketing de contenidos, publicidad gráfica, organic marketing en redes sociales, and more.

Though the largest companies run their own affiliate networks (for example Amazon), most merchants join affiliate networks which provide reporting tools and payment processing.