Influence-for-hire | Sociamonials Blog

L'influence au service de l'entreprise

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Influence-for-hire is an escalating digital trend where public discours^[2], perspectives, and data are deliberately distorted for a price, typically in line with a broader political or strategic objective. This method is progressively employed by individuals, entities, and even governments to sway public sentiment and manipulate the narrative to their advantage. Networks that offer influence-for-hire services have been implicated in several international episodes, including désinformation^[1] drives during the COVID-19 pandemic and deceptive operations linked to nations like Ukraine, China, Australia, and Taiwan. The active role of Facebook^[3] in dismantling a Ukrainian influence-for-hire network in May 2021 underlines the platform’s commitment to combating such practices. Nonetheless, the expansion of this digital underworld economy prompts serious apprehensions about foreign meddling and the proliferation of false information. Hence, it’s advised that governments and platforms work jointly to counter these operations.

Définitions des termes

1. ↑ désinformation. Disinformation, a term rooted in the Proto-Indo-European language family, is the deliberate propagation of inaccurate or misleading data, typically for political or sociocultural manipulation. This practice gained prominence in the 1980s and has been the focus of comprehensive research to decipher its origins, techniques, and effects. Disinformation is frequently employed in deceptive strategies on social platforms and is distinct from misinformation and malinformation. It's prevalent in political contexts, often muddling citizens and disheartening their participation. Disinformation has worldwide consequences, utilized by governments, NGOs, and global businesses. It poses a threat to the integrity of elections and can instigate societal rifts. Entities like NATO and the EU have implemented various strategies to tackle this problem. The exploration of disinformation also encompasses ethical aspects and its application in warfare. Despite these initiatives, disinformation continues to be a persistent issue due to its ubiquitous presence and the challenge in gauging its real impact.

2. ↑ discours. L'objet principal de cette étude, le discours, est un concept répandu dans les sciences sociales qui se rapporte aux dialogues formels ou aux débats centrés sur un sujet spécifique. Il comprend le langage utilisé, les discussions tenues et les documents écrits qui contribuent à notre compréhension des constructions sociétales. Le discours est profondément lié à la dynamique du pouvoir et contribue à façonner notre réalité. De nombreuses perspectives théoriques, telles que le modernisme, le structuralisme, le poststructuralisme et la théorie du discours de Foucault, permettent de comprendre le discours. Diverses formes d'analyse du discours, telles que l'analyse critique, l'analyse de la conversation et l'analyse foucaldienne du discours, aident à déchiffrer les tendances de la communication et les cadres sociétaux. L'étude du discours est largement applicable dans divers domaines tels que la sociologie, la politique environnementale et les études culturelles, et a des effets profonds sur les discours sexistes et les normes sociétales. D'éminents chercheurs tels que James P. Gee, Robert Stalnaker et Peter Pagin ont apporté des contributions significatives à l'analyse du discours. La recherche sur le discours est de la plus haute importance en sciences sociales car elle améliore notre connaissance du langage, de l'identité et des hiérarchies de pouvoir.

L'influence au service de l'entreprise (Wikipedia)

L'influence au service de l'entreprise ou collective influence, refers to the economy that has emerged around buying and selling influence sur les plateformes de médias sociaux.

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