Marketing basé sur les comptes

ABM, or Account-based marketing, is a marketing strategy that zeroes in on specific client^[1] accounts instead of broad industry sectors. The core concept of ABM is to concentrate on principal accounts that can yield substantial long-term benefits. This strategy necessitates a strong alignment of marketing and sales initiatives to grow business within these selected accounts. Numerous success stories validate ABM, including Northrop Grumman’s $2 billion deal. The process of choosing key accounts demands meticulous evaluation of aspects like revenue track record and profitability. This approach involves more than just targeting; it also includes building intelligence on these primary accounts, identifying potential risks, and refining marketing strategies based on account information. In summary, ABM is a targeted marketing strategy that values long-term gains over immediate leads.