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Marketing numérique

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Digital marketing, a broad term, refers to the utilization of digital platforms, predominantly the Internet^[1], for the advertisement of products or services. Its roots can be traced back to the 1990s, marking key events such as the first clickable banner ad and the emergence of marketing automation. Fundamental tactics in digital marketing encompass SEO, SEM, content marketing, and social media marketing. It plays a crucial role in enhancing brand recognition, influencing consumer behavior, and guiding their choices. Despite hurdles such as privacy issues and the necessity for platform adaptation, novel tactics like data-driven marketing and retargeting continue to progress. This marketing technique also promotes the engagement of influencers and digital channels to amplify brand visibility and interact effectively with consumers. Nowadays, digital marketing extends beyond merely selling products; it’s about carving out a distinctive brand persona and fostering a robust bond with the audience.

Définitions des termes

1. ↑ Internet ( Internet ) The Internet, a global network of interconnected computer systems, utilizes standardized communication protocols, predominantly TCP/IP, to connect devices across the globe. The term 'Internet' has its roots in the 1849 term 'internetted' and was later adopted by the US War Department in 1945. The inception of the Internet can be traced back to the 1960s when computer scientists developed time-sharing systems, which eventually led to the creation of ARPANET in 1969. The Internet operates autonomously, without any central control, and the Internet Corporation for Assigned Names and Numbers (ICANN) manages its primary name spaces. It has revolutionized traditional communication methods and has seen an exponential growth, with the number of internet users growing by 20% to 50% every year. In 2019, more than half of the global population was using the Internet. The Internet protocol suite, comprising TCP/IP and four conceptual layers, directs internet packets to their intended destinations. Fundamental services such as email and Internet telephony function on the Internet. The World Wide Web, an extensive network of interconnected documents, serves as a crucial element of the Internet.

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Marketing numérique (Wikipedia)

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Marketing numérique is the component of marketing that uses the Internet et en ligne-based digital technologies such as desktop computers, mobile phones, and other médias numériques and platforms to promote products and services. Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly used digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of optimisation des moteurs de recherche (SEO), marketing par moteur de recherche (SEM), marketing de contenu, marketing d'influence, content automation, campaign marketing, données-driven marketing, Commerce électronique marketing, marketing des médias sociaux, optimisation des médias sociaux, e-mail direct marketing, display advertising, e-bookset optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as télévision, mobile phones (SMS et MMS), callbacks, and on-hold mobile ringtones. The extension to non-Internet channels differentiates digital marketing from online marketing.

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