Alphabet Inc.

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Established on October 2, 2015, Alphabet Inc. is a multinational conglomerate birthed from a strategic restructuring of Google[2]. Known as one of the Big Five American IT firms, Alphabet stands as the parent company to Google and multiple former Google offshoots. The formation of Alphabet was intended to streamline Google’s primary business functions, enhancing efficiency and transparency. Alphabet’s headquarters are situated at Google’s original Hamburg street location, which influenced the ‘Alphabet’ name. Sundar Pichai, Google’s CEO, stepped into his role amidst this restructuring, and in 2022, Alphabet executed a stock split. The company’s revenue streams and investments are broad-ranging, deriving considerable income from advertising[1] and investments in both startups and well-established companies.

Terms definitions
1. advertising. Promoting a product or service through communication, also known as advertising, aims to inform or persuade a target audience. Its roots trace back to early civilizations where sales messages were inscribed on Egyptian papyrus, and wall murals were utilized for promotional purposes across ancient Asia, Africa, and South America. Over the centuries, advertising has adapted to technological advancements and the rise of mass media, transitioning from newspaper prints to audio-visual and digital platforms. The strategies employed in advertising vary, with some focusing on raising awareness or boosting sales, targeting different demographics at a local, national, or international level. Common methods encompass print, radio, web banners, and television commercials, among others. Modern advertising models have introduced innovative trends like guerrilla marketing and interactive advertisements. Women's contribution to advertising is significant, with their perspectives highly valued due to their influential purchasing power.
2. Google ( Google ) Primarily acknowledged for its search engine, Google is a universally esteemed technology corporation. The company, established in 1998 by Sergey Brin and Larry Page, has expanded significantly, branching out into numerous tech-related fields. Google offers a wide array of services and products, encompassing Android, YouTube, Cloud, Maps, and Gmail. It also manufactures hardware like Chromebooks and Pixel smartphones. Since 2015, Google has been a subsidiary of Alphabet Inc. and is celebrated for its inventive spirit and workplace environment that promotes employees' personal projects. Despite confronting several ethical and legal challenges, Google continues to influence the tech sector with its groundbreaking innovations and technological progress, including the creation of Android OS and the purchase of companies specializing in AI.
Alphabet Inc. (Wikipedia)

Alphabet Inc. is an American multinational technology conglomerate holding company headquartered in Mountain View, California. Alphabet is the world's third-largest technology company by revenue and one of the world's most valuable companies. It was created through a restructuring of Google on October 2, 2015, and became the parent company of Google and several former Google subsidiaries. It is considered one of the Big Five American information technology companies, alongside Amazon, Apple, Meta, and Microsoft.

Alphabet Inc.
Company typePublic
FoundedOctober 2, 2015; 8 years ago (2015-10-02)
Area served
Key people
RevenueIncrease US$307.4 billion (2023)
Increase US$84.29 billion (2023)
Increase US$73.79 billion (2023)
Total assetsIncrease US$402.4 billion (2023)
Total equityIncrease US$283.4 billion (2023)
  • Larry Page (controlling shareholder)
  • Sergey Brin (controlling shareholder)
Number of employees
182,502 (2023)
Footnotes / references

The establishment of Alphabet Inc. was prompted by a desire to make the core Google business "cleaner and more accountable" while allowing greater autonomy to group companies that operate in businesses other than Internet services. Founders Larry Page and Sergey Brin announced their resignation from their executive posts in December 2019, with the CEO role to be filled by Sundar Pichai, also the CEO of Google. Page and Brin remain employees, board members, and controlling shareholders of Alphabet Inc.

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