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Billboard

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Billboards, large outdoor advertising^[1] structures, are commonly located in areas with high traffic. They are designed to draw the attention of both drivers and pedestrians from afar. These structures come in a variety of types and styles, often showcasing brief text, oversized fonts, and vibrant, attention-grabbing imagery. Some billboards even include unique features like 3D effects or fragrances to enhance audience engagement. Mobile billboards provide a more focused strategy, with a high rate of viewer recall. Although billboards serve as an effective tool for businesses and public communication, they are often criticized for their environmental footprint and safety issues. This criticism has resulted in legal limitations in some areas. Nevertheless, billboards continue to be a preferred advertising medium for many leading advertisers.

Terms definitions

1. ↑ advertising. Promoting a product or service through communication, also known as advertising, aims to inform or persuade a target audience. Its roots trace back to early civilizations where sales messages were inscribed on Egyptian papyrus, and wall murals were utilized for promotional purposes across ancient Asia, Africa, and South America. Over the centuries, advertising has adapted to technological advancements and the rise of mass media, transitioning from newspaper prints to audio-visual and digital platforms. The strategies employed in advertising vary, with some focusing on raising awareness or boosting sales, targeting different demographics at a local, national, or international level. Common methods encompass print, radio, web banners, and television commercials, among others. Modern advertising models have introduced innovative trends like guerrilla marketing and interactive advertisements. Women's contribution to advertising is significant, with their perspectives highly valued due to their influential purchasing power.

Billboard (Wikipedia)

A billboard (also called a hoarding in the UK and many other parts of the world^[vague]) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertisements to passing pedestrians and drivers. Typically brands use billboards to build their brands or to push for their new products.

The largest ordinary-sized billboards are located primarily on major highways, expressways, or principal arterials, and command high-density consumer exposure (mostly to vehicular traffic). These afford the greatest visibility due not only to their size, but because they allow creative "customizing" through extensions and embellishments.

Posters are the other common form of billboard advertising, located mostly along primary and secondary arterial roads. Posters are in a smaller format and are viewed principally by residents and commuter traffic, with some pedestrian exposure.

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