Digital media, a term that denotes any media form that utilizes electronic devices for its dissemination, encompasses a broad spectrum of components such as software, digital images, digital videos, video games, web pages, and websites. These elements can be created, observed, altered, and disseminated via digital electronic devices. The prominence of digital media grew with the advent of digital computers, which facilitated the binary representation of information. As the years have passed, digital media has undergone significant evolution, leading to substantial societal and cultural transformations. It has also exerted a profound influence on diverse sectors like journalism, publishing, education, and entertainment. Concurrently, digital media has spawned new trends and posed legal challenges, particularly concerning copyright laws. The consumption of digital media has seen a swift surge due to increased internet[1] access and the emergence of various social media platforms.
In mass communication, digital media is any communication media that operates in conjunction with various encoded machine-readable data formats. Digital content can be created, viewed, distributed, modified, listened to, and preserved on a digital electronic device, including digital data storage media (in contrast to analog electronic media) and digital broadcasting. Digital is defined as any data represented by a series of digits, and media refers to methods of broadcasting or communicating this information. Together, digital media refers to mediums of digitized information broadcast through a screen and/or a speaker. This also includes text, audio, video, and graphics that are transmitted over the internet for viewing or listening to on the internet.
Digital media platforms, such as YouTube, Vimeo, and Twitch, accounted for viewership rates of 27.9 billion hours in 2020. A contributing factor to its part in what is commonly referred to as the digital revolution can be attributed to the use of interconnectivity.