Email remarketing

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Email^[3] remarketing is an effective approach employed in the realm of digital marketing^[1]. It encompasses the dispatch of tailored emails to prospective clients who have engaged with a company’s online presence or e-commerce platform, yet have not finalized a transaction. These emails can fulfill a variety of roles, such as reminding consumers about products remaining in their shopping baskets, enticing casual browsers to return to the site, pinpointing unidentified site visitors, and requesting post-purchase feedback or advertising^[2] additional items. The strength of email remarketing is anchored in its capacity to customize the consumer journey, amplify brand interaction, and ultimately, escalate sales and income. This marketing strategy not only presents a practical and economical promotional solution but also offers precious insights into consumer habits and inclinations. When executed appropriately, email remarketing can substantially amplify a company’s digital marketing initiatives.

Terms definitions

1. ↑ digital marketing. Digital marketing, a broad term, refers to the utilization of digital platforms, predominantly the Internet, for the advertisement of products or services. Its roots can be traced back to the 1990s, marking key events such as the first clickable banner ad and the emergence of marketing automation. Fundamental tactics in digital marketing encompass SEO, SEM, content marketing, and social media marketing. It plays a crucial role in enhancing brand recognition, influencing consumer behavior, and guiding their choices. Despite hurdles such as privacy issues and the necessity for platform adaptation, novel tactics like data-driven marketing and retargeting continue to progress. This marketing technique also promotes the engagement of influencers and digital channels to amplify brand visibility and interact effectively with consumers. Nowadays, digital marketing extends beyond merely selling products; it's about carving out a distinctive brand persona and fostering a robust bond with the audience.

2. ↑ advertising. Promoting a product or service through communication, also known as advertising, aims to inform or persuade a target audience. Its roots trace back to early civilizations where sales messages were inscribed on Egyptian papyrus, and wall murals were utilized for promotional purposes across ancient Asia, Africa, and South America. Over the centuries, advertising has adapted to technological advancements and the rise of mass media, transitioning from newspaper prints to audio-visual and digital platforms. The strategies employed in advertising vary, with some focusing on raising awareness or boosting sales, targeting different demographics at a local, national, or international level. Common methods encompass print, radio, web banners, and television commercials, among others. Modern advertising models have introduced innovative trends like guerrilla marketing and interactive advertisements. Women's contribution to advertising is significant, with their perspectives highly valued due to their influential purchasing power.

Email remarketing (Wikipedia)

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Email remarketing refers to the email systems used by merchants to follow up with website visitors who do not make a desired purchase action. It is a development of email marketing that aims to re-attract website viewers or customers. In other words, the whole idea of email remarketing is attracting customers or users back for purchase, growing repeated customers.

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