Google AdSense

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Google^[2] AdSense, a product of Google, is a program specifically created for web publishers within the Google Network. It offers an array of advertisement types such as text, images, video, or interactive media, all of which are tailored to a website’s content and its viewers. The program utilizes advanced technology to align ads with the website’s content and the geographical location of the user. The income produced by AdSense is either per-click or per-impression based. It is commonly employed for the creation and placement of banner and responsive ads on blogs and websites. Since its inception in 2003, Google AdSense has continually evolved, introducing a range of features and becoming a significant income stream for numerous websites. Despite issues related to click fraud and policy breaches, AdSense has profoundly influenced the landscape of online advertising^[1].

Terms definitions

1. ↑ advertising. Promoting a product or service through communication, also known as advertising, aims to inform or persuade a target audience. Its roots trace back to early civilizations where sales messages were inscribed on Egyptian papyrus, and wall murals were utilized for promotional purposes across ancient Asia, Africa, and South America. Over the centuries, advertising has adapted to technological advancements and the rise of mass media, transitioning from newspaper prints to audio-visual and digital platforms. The strategies employed in advertising vary, with some focusing on raising awareness or boosting sales, targeting different demographics at a local, national, or international level. Common methods encompass print, radio, web banners, and television commercials, among others. Modern advertising models have introduced innovative trends like guerrilla marketing and interactive advertisements. Women's contribution to advertising is significant, with their perspectives highly valued due to their influential purchasing power.

2. ↑ Google ( Google ) Primarily acknowledged for its search engine, Google is a universally esteemed technology corporation. The company, established in 1998 by Sergey Brin and Larry Page, has expanded significantly, branching out into numerous tech-related fields. Google offers a wide array of services and products, encompassing Android, YouTube, Cloud, Maps, and Gmail. It also manufactures hardware like Chromebooks and Pixel smartphones. Since 2015, Google has been a subsidiary of Alphabet Inc. and is celebrated for its inventive spirit and workplace environment that promotes employees' personal projects. Despite confronting several ethical and legal challenges, Google continues to influence the tech sector with its groundbreaking innovations and technological progress, including the creation of Android OS and the purchase of companies specializing in AI.

Google AdSense (Wikipedia)

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Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google. They can generate revenue on either a per-click or per-impression basis. Google beta-tested a cost-per-action service, but discontinued it in October 2008 in favor of a DoubleClick offering (also owned by Google). In Q1 2014, Google earned US$3.4 billion ($13.6 billion annualized), or 22% of total revenue, through Google AdSense. AdSense is a participant in the AdChoices program, so AdSense ads typically include the triangle-shaped AdChoices icon. This program also operates on HTTP cookies. In 2021, over 38.3 million websites use AdSense.

Google AdSense

Developer(s)	Google
Initial release	June 18, 2003; 20 years ago (2003-06-18)
Operating system	Cross-platform (web-based application)
Type	Online advertising
Website	www.google.com/adsense

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