History of advertising

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The primary focus of this text is advertising[1]. Advertising is a type of communication approach aimed at convincing a targeted audience or market to perform a certain action, which could range from buying a product or service to adopting a specific viewpoint. The history of advertising is extensive and diverse, tracing back to various cultures and civilizations such as Ancient Egypt, Pompeii, Arabia, Rome, Asia, Africa, and South America. It has seen significant evolution through different periods, with the 16th to 19th centuries witnessing the emergence of newspapers, magazines, trade cards, and business cards. The 20th century marked a period of substantial growth for the advertising industry, particularly in the United States and Canada, fueled by numerous innovations in advertising methodologies and tactics. Despite its notable social and cultural impact, advertising has faced several regulations and constraints due to its potential effect on society. Currently, advertising is undergoing further evolution, transitioning towards digital platforms and tailored strategies.

Terms definitions
1. advertising. Promoting a product or service through communication, also known as advertising, aims to inform or persuade a target audience. Its roots trace back to early civilizations where sales messages were inscribed on Egyptian papyrus, and wall murals were utilized for promotional purposes across ancient Asia, Africa, and South America. Over the centuries, advertising has adapted to technological advancements and the rise of mass media, transitioning from newspaper prints to audio-visual and digital platforms. The strategies employed in advertising vary, with some focusing on raising awareness or boosting sales, targeting different demographics at a local, national, or international level. Common methods encompass print, radio, web banners, and television commercials, among others. Modern advertising models have introduced innovative trends like guerrilla marketing and interactive advertisements. Women's contribution to advertising is significant, with their perspectives highly valued due to their influential purchasing power.

The history of advertising can be traced to ancient civilizations. It became a major force in capitalist economies in the mid-19th century, based primarily on newspapers and magazines. In the 20th century, advertising grew rapidly with new technologies such as direct mail, radio, television, the internet and mobile devices.

Advertising revenue as a percent of US GDP shows a rise in audio-visual and digital advertising at the expense of print media.

Between 1919 and 2007 advertising averaged 2.2 percent of Gross Domestic Product in the United States.[citation needed]

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