IGTV | Sociamonials Blog

IGTV

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Instagram^[1] introduced IGTV, a standalone video application for iOS and Android smartphones, in June 2018. This platform facilitated users in uploading longer videos, with a limit of 15 minutes for mobile devices and 60 minutes for desktop web browsers. The maximum file size was 650 MB for mobile uploads and 3.6 GB for desktop ones. IGTV videos would automatically start playing upon the app’s launch. Noteworthy features included the ability to upload landscape videos and mirror content on a linked Facebook^[2] page. Importantly, an Instagram account was necessary to access the service, and profiles with an IGTV channel had a dedicated tab on their page. As of March 2022, the IGTV app has been discontinued, and its features have been incorporated into the primary Instagram app.

Terms definitions

1. ↑ Instagram ( Instagram ) Instagram, a renowned social media platform, was initially launched in 2010 by innovators Kevin Systrom and Mike Krieger. It originated as a check-in app known as Burbn, but later transitioned into a photo-sharing application, hence the name Instagram. The platform is globally acclaimed for its ability to share photos and videos, augmented by features such as hashtags, stories, and private messaging. Over the years, Instagram has seen substantial growth and transformation, broadening its reach to various operating systems and consistently integrating new tools and features. These additions encompass IGTV, Reels, and improvements to live streaming, all aimed at enriching the user experience. Instagram also prioritizes user safety, enforcing child protection policies and privacy safeguards. It has emerged as a crucial component in digital marketing, with advertising campaigns and influencer collaboration tactics.

2. ↑ Facebook ( Facebook ) Meta Platforms, previously known as Facebook, is a prominent internet corporation that originated as a social networking site. The brainchild of Mark Zuckerberg in 2004, Meta Platforms swiftly spread from Harvard to other educational institutions, eventually reaching the wider public and becoming a global sensation. Its appealing user interface and diverse features such as Groups, the Developer Platform, and Meta Platforms Dating are well-known. Despite encountering backlash over matters like privacy violations and the proliferation of misinformation, Meta Platforms continues to hold a strong position in the digital sphere. It has made remarkable progress in the realm of technology, including the creation of its distinctive data storage system, the employment of PHP for its platform, and the introduction of the Hack programming language. In the past few years, the company has pivoted its attention towards the metaverse, a virtual reality domain where users can engage with a digitally-created environment.

IGTV (Wikipedia)

IGTV, short for Instagram TV, was a standalone video application by Instagram for Android and iOS smartphones. It allowed for longer videos compared to Instagram feeds. IGTV was available as a stand-alone app, though basic functionality was also available within the Instagram app and website.

IGTV

Developer(s)	Instagram
Initial release	June 20, 2018; 5 years ago (2018-06-20)
Operating system	iOS, Android
Size	140.3 MB (iOS), 30.05 MB (Android)
Available in	30 languages
List of languages English, Croatian, Czech, Danish, Dutch, Finnish, French, German, Greek, Indonesian, Italian, Japanese, Korean, Malay, Norwegian, Polish, Portuguese, Romanian, Russian, Simplified Chinese, Slovak, Spanish, Swedish, Tagalog, Thai, Traditional Chinese, Turkish, Ukrainian, Vietnamese
Type	Vertical video sharing platform
Licence	Freeware
Website	business.instagram.com/a/igtv

The service was launched and introduced by former Instagram CEO Kevin Systrom in a live event in San Francisco on June 20, 2018, featuring creators such as Lele Pons.

On 1 March 2022 Instagram's parent company, Meta, announced the shutdown of IGTV, due to their focus on Instagram Reels. The app was removed from app stores in mid-March, and all IGTV videos were then merged into the Instagram app.

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