Enterprise Social Networking (ESN) denotes the application of internet-based platforms and software by corporations to enhance employee communication, collaboration, and knowledge exchange. This concept originated with the emergence of social networking sites in the 1990s, evolving further with platforms like Facebook[1]. ESN serves multiple functions in businesses, such as fostering internal communication, facilitating employee collaboration, engaging with customers, and disseminating information. However, ESN is not without its obstacles. It faces hurdles related to its adoption, transparency, and the perceived level of professionalism, not to mention privacy and security concerns. Moreover, ESN incorporates the use of social media in a corporate setting, referred to as Corporate Social Media, which brings its unique set of challenges and prospects.
Redes sociales para empresas focuses on the use of online social networks o social relations among people who share business interests and/or activities. Enterprise social networking is often a facility of enterprise social software (regarded as a primary component of Enterprise 2.0), which is essentially social software used in "enterprise" (business/commercial) contexts. It encompasses modifications to corporate intranets (referred to as social intranets) and other classic software platforms used by large companies to organize their communication, collaboration and other aspects of their intranets. Enterprise social networking is also generally thought to include the use of a standard external servicio de redes sociales to generate visibility for an enterprise.
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