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Miedo a perderse algo, también conocido como FOMO (por sus siglas en inglés), es una expresión establecida que hace referencia a la inquietud o preocupación que puede experimentar una persona ante la posibilidad de perderse acontecimientos o experiencias que otros están disfrutando. El término, popularizado por Patrick J. McGinnis y el Dr. Dan Herman, ha evolucionado considerablemente en el contexto de la proliferación de los teléfonos móviles y las redes sociales. El FOMO puede presentarse de diversas formas, como estrés, disminución de la autoestima, aumento del uso de pantallas y efectos perjudiciales en el bienestar individual. Se ha observado en diversos ámbitos, como la participación en redes sociales, los videojuegos y las actividades de inversión. El FOMO tiene una influencia sustancial en las tácticas de marketing, las normas sociales e incluso el lenguaje, con diferentes versiones del término que se utilizan en todo el mundo. La investigación sobre el FOMO lo ha asociado a trastornos mentales como la ansiedad y la depresión, e influye significativamente en las actitudes y normas sociales, especialmente en el mundo en línea. Se han sugerido varios métodos, como la atención plena y el establecimiento de límites personales, para controlar el FOMO.
Miedo a perderse algo (FOMO) es el sentimiento de aprensión por no estar al tanto o por perderse información, acontecimientos, experiencias o decisiones vitales que podrían mejorar la vida de uno. El FOMO también se asocia con el miedo a pesarlo que puede llevar a temer que se pierda una oportunidad de interacción socialUna experiencia novedosa, un acontecimiento memorable, una inversión rentable o el consuelo de los que quieres y te quieren. Se caracteriza por el deseo de estar continuamente conectado con lo que hacen los demás, y puede describirse como el miedo a que decidir no participar sea una elección equivocada. El FOMO puede ser el resultado de no enterarse de una conversación, perderse un programa de televisión, no asistir a una boda o fiesta, o enterarse de que otros han descubierto un nuevo restaurante. En los últimos años se ha atribuido al FOMO una serie de síntomas psicológicos y conductuales negativos.
El FOMO ha aumentado en los últimos tiempos debido a los avances tecnológicos. Redes sociales crean muchas oportunidades para el FOMO. A la vez que brinda oportunidades de compromiso social, ofrece una visión de un sinfín de actividades en las que la persona no participa. Dependencia psicológica de redes sociales puede provocar FOMO o incluso uso patológico de internet. El FOMO también está presente en los videojuegos, las inversiones y el marketing empresarial. La creciente popularidad de la frase ha dado lugar a variantes lingüísticas y culturales afines. El FOMO se asocia con el empeoramiento depresión y ansiedad, y una menor calidad de vida.
El FOMO también puede afectar a las empresas. La publicidad y las tendencias pueden llevar a los directivos a invertir basándose en la percepción de lo que hacen los demás, en lugar de en su propia estrategia empresarial. Esta es también la idea del efecto "bandwagon", en el que una persona puede ver a otra(s) hacer algo y empieza a pensar que debe ser importante porque todo el mundo lo está haciendo. Puede que ni siquiera entiendan el significado que hay detrás y que no estén totalmente de acuerdo. Sin embargo, participará porque no quiere quedarse al margen.