Instagram

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Instagram, a renowned social media platform, was initially launched in 2010 by innovators Kevin Systrom and Mike Krieger. It originated as a check-in app known as Burbn, but later transitioned into a photo-sharing application, hence the name Instagram. The platform is globally acclaimed for its ability to share photos and videos, augmented by features such as hashtags, stories, and private messaging. Over the years, Instagram has seen substantial growth and transformation, broadening its reach to various operating systems and consistently integrating new tools and features. These additions encompass IGTV[3], Reels, and improvements to live streaming, all aimed at enriching the user experience. Instagram also prioritizes user safety, enforcing child protection policies and privacy safeguards. It has emerged as a crucial component in marketing numérique[1], avec publicité[2] campaigns and influencer collaboration tactics.

Définitions des termes
1. marketing numérique. Digital marketing, a broad term, refers to the utilization of digital platforms, predominantly the Internet, for the advertisement of products or services. Its roots can be traced back to the 1990s, marking key events such as the first clickable banner ad and the emergence of marketing automation. Fundamental tactics in digital marketing encompass SEO, SEM, content marketing, and social media marketing. It plays a crucial role in enhancing brand recognition, influencing consumer behavior, and guiding their choices. Despite hurdles such as privacy issues and the necessity for platform adaptation, novel tactics like data-driven marketing and retargeting continue to progress. This marketing technique also promotes the engagement of influencers and digital channels to amplify brand visibility and interact effectively with consumers. Nowadays, digital marketing extends beyond merely selling products; it's about carving out a distinctive brand persona and fostering a robust bond with the audience.
2. publicité. La promotion d'un produit ou d'un service par la communication, également connue sous le nom de publicité, vise à informer ou à persuader un public cible. Ses origines remontent aux premières civilisations, où des messages de vente étaient inscrits sur des papyrus égyptiens et où des peintures murales étaient utilisées à des fins promotionnelles dans l'Asie ancienne, en Afrique et en Amérique du Sud. Au fil des siècles, la publicité s'est adaptée aux progrès technologiques et à l'essor des médias de masse, passant des journaux imprimés aux plateformes audiovisuelles et numériques. Les stratégies employées dans la publicité varient, certaines se concentrant sur la sensibilisation ou l'augmentation des ventes, en ciblant différentes démographies au niveau local, national ou international. Les méthodes les plus courantes sont, entre autres, l'impression, la radio, les bannières web et les publicités télévisées. Les modèles publicitaires modernes ont introduit des tendances innovantes telles que la guérilla marketing et les publicités interactives. La contribution des femmes à la publicité est significative, leurs points de vue étant très appréciés en raison de l'influence de leur pouvoir d'achat.
Instagram (Wikipedia)

Instagram est un photo et video sharing service de réseau social owned by Métaplateformes. It allows users to upload media that can be edited with filters, be organized by hashtags, and be associated with a location via geographical tagging. Posts can be shared publicly or with preapproved followers. Users can browse other users' content by tags and locations, view trending content, like photos, and follow other users to add their content to a personal feed. A Meta-operated image-centric social media platform, it is available on iOS, Android, Fenêtres 10, and the web. Users can take photos and edit them using built-in filters and other tools, then share them on other social media platforms like Facebook. It supports 32 languages including Anglais, Espagnol, Français, Koreanet Japonais.

Instagram
Auteur(s) original(aux)
Développeur(s)Métaplateformes
Version initialeOctober 6, 2010; 13 years ago (2010-10-06)
Système d'exploitation
Disponible en32 languages
LicenceLogiciels propriétaires avec Terms of Use
Site webinstagram.com

Instagram was originally distinguished by allowing content to be framed only in a square (1:1) aspect ratio of 640 pixels to match the display width of the iPhone at the time. In 2015, this restriction was eased with an increase to 1080 pixels. It also added messaging features, the ability to include multiple images or videos in a single post, and a Stories feature—similar to its main competitor Snapchat—which allowed users to post their content to a sequential feed, with each post accessible to others for 24 hours. As of January 2019, Stories is used by 500 million people daily.

Originally launched for iOS in October 2010 by Kevin Systrom et Mike Krieger, Instagram rapidly gained popularity, with one million registered users in two months, 10 million in a year, and 1 billion by June 2018. In April 2012, Facebook Inc. acquired the service for approximately US$1 billion in cash and stock. The Android version of Instagram was released in April 2012, followed by a feature-limited desktop interface in November 2012, a Fire OS app in June 2014, and an app for Windows 10 in October 2016. As of October 2015, over 40 billion photos had been uploaded. Although often admired for its success and influence, Instagram has also been criticized for negatively affecting teens' mental health, its policy and interface changes, its alleged censure, and illegal and inappropriate content uploaded by users.


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