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Marketing d'entreprise

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Business Marketing, a discipline dedicated to the strategies, methodologies, and management processes employed by companies to advertise and sell their goods or services to other businesses, has its roots in the mid-19th century and has seen an increase in research in the past quarter-century. It’s a prevalent field of study in academia, with numerous marketing graduates beginning their professional journey in this area. Efficiency plays a crucial role in business marketing, with internal efficiency pertaining to cost-effective product creation and external efficiency focusing on successful marketing and profit optimization. Its interconnection with consumer markets underlines the fact that business markets often derive their demande^[1] from consumer markets. Business marketing varies from consumer marketing in several aspects, including more direct distribution channels and a more personalized negotiation process. The tactics in this sector are fluid, underscoring the importance of robust business intelligence, thorough research, and technological utilization. The influence of business marketing is substantial, with billions being invested annually in the US alone.

Définitions des termes

1. ↑ demande. La demande, terme fondamental en économie, désigne le volume d'un bien ou d'un service particulier que les acheteurs sont prêts et capables d'acheter à différents prix dans un délai donné. Le prix du produit, le coût des biens associés, le revenu disponible, les goûts personnels et les anticipations sur les coûts et l'accessibilité futurs influencent considérablement la demande. Une courbe de demande illustre graphiquement la corrélation entre la demande et ses déterminants. Cette notion englobe également diverses formes de demande de biens, telles que la demande négative et la demande latente, ainsi que les stratégies permettant de les gérer efficacement. L'élasticité de la demande, élément essentiel, mesure la réactivité de la demande aux fluctuations de prix. Enfin, la structure du marché peut affecter de manière significative la demande rencontrée par les entreprises.

Marketing d'entreprise (Wikipedia)

Cet article needs attention from an expert in Business. Le problème spécifique est le suivant : The article is confusing and appears to contradict itself. See the page de discussion for details. WikiProject Business may be able to help recruit an expert. (September 2013)

Marketing d'entreprise est un marketing practice of individuals or organizations (including commercial businesses, governments, and institutions). It allows them to sell products or services to other companies or organizations that resell them, use them in their products or services, or use them to support their works. It is a way to promote business and improve profit too.

Marketing can be broken down into many sections such as business-to-business marketing, business-to-consumer marketing, as well as business-to-developer marketing. However, business marketing is typically associated with business-to-business marketing.