The Importance Of Social Media Management

by Kelly Jamison

We all know and understand that social media is a huge part of the business world as we know it today. Being on social platforms can often mean the difference between a Company’s success or failure. I’ve heard many people’s resentment over this, but, when it comes down to it, they just simply aren’t embracing change. If you think about it, so many changes occur each year in the world. Twenty-eighteen certainly isn’t the same as 2019, and that trend will continue over the years. So, my question to you is: why isn’t everyone embracing social media for the amazing gift that it is? I feel like people see social platforms as this scary uncharted territory, but fail to see the amazing uses behind it. Social platforms are free advertising^[1], a fun and easy way to connect with people all over the world and simply the best way to connect with a younger generation.

So, now that we’ve stopped viewing social sites as a chore instead of an amazing tool, let’s talk about why it is so important to have a social media management solution. This, of course, can be several different things: a myriad of disparate tools cobbled together to post messages to social media, or a platform that has everything in one place. The possibilities to management solutions are widely available to you, but, surprisingly, not everyone takes advantage of this fact. The bottom line is: people don’t want to work with a business that doesn’t seem organized, and this includes your online presence. After all, the first thing we do when looking at a new restaurant or doctor is read the reviews other people have left online for us. Why wouldn’t this be the same for your business? If you want people to know who you are and what you have to give, a well- done online persona is imperative.

No matter which management solution you choose (I mean, we have a pretty good all-in-one solution. We had to put at least one shameless plug in here), you need to understand that you and/or your team are using it as a way to keep your online business world organized and of value to your customer^[2] base. Think of it not as a chore you have to uphold, but as an incredible way to show people you are worth all the hype. The internet^[3] allows us to connect with others that we may never have had the chance to otherwise, so why wouldn’t we do everything we could to make sure what they are seeing of us is top notch? To me, it seems like the logical thing to do. Make sure you have an incredible team and system in place so that the online world is getting the best possible view of you. After all, the internet is here to stay so we might as well use its incredible tools to further our business ventures!

Which Social Media Management Solution do you use?

Terms definitions

1. ↑ advertising. Promoting a product or service through communication, also known as advertising, aims to inform or persuade a target audience. Its roots trace back to early civilizations where sales messages were inscribed on Egyptian papyrus, and wall murals were utilized for promotional purposes across ancient Asia, Africa, and South America. Over the centuries, advertising has adapted to technological advancements and the rise of mass media, transitioning from newspaper prints to audio-visual and digital platforms. The strategies employed in advertising vary, with some focusing on raising awareness or boosting sales, targeting different demographics at a local, national, or international level. Common methods encompass print, radio, web banners, and television commercials, among others. Modern advertising models have introduced innovative trends like guerrilla marketing and interactive advertisements. Women's contribution to advertising is significant, with their perspectives highly valued due to their influential purchasing power.

2. ↑ customer. The main keyword in this text is 'customer.' A customer refers to a person or entity that acquires goods or services from a company. They play a vital role in the business environment, establishing connections with companies via transactions. Customers may also be referred to as 'clients,' particularly when they obtain customized advice or solutions from a company. The term 'client' is derived from Latin, suggesting a tendency to lean or bend towards a company. Customers come in various forms - from final customers who directly purchase products or services, to industrial customers who integrate these products or services into their own offerings. These customers can hold different positions in relation to the business, such as being employers in construction endeavors. Companies often divide their customers into distinct groups, like business owners or final users, to better comprehend and cater to them. The comprehension and handling of customer relationships is a crucial field of research and application in business.