');--success-svg-icon:url('data:image/svg+xml;utf8,');--info-svg-icon:url('data:image/svg+xml;utf8,');--chevron-svg-icon:url('data:image/svg+xml;utf8,');--checkbox-svg-icon:url('data:image/svg+xml;utf8,');--radiobutton-svg-icon:url('data:image/svg+xml;utf8,');--show-password-svg-icon:url('data:image/svg+xml;utf8,');--hide-password-svg-icon:url('data:image/svg+xml;utf8,');--error-svg-icon-color:var(--red-500);--success-svg-icon-color:var(--emerald-700);--info-svg-icon-color:var(--sky-500);--chevron-svg-icon-color:var(--grey-900);--checkbox-svg-icon-color:var(--grey-900);--radiobutton-svg-icon-color:var(--grey-900);--show-password-svg-icon-color:var(--grey-900);--hide-password-svg-icon-color:var(--grey-900);--bde-woo-notices__icon-size:16px;--bde-woo-notices__padding:24px;--bde-woo-notices__border-radius:4px;--bde-woo-notices__error-background:var(--red-50);--bde-woo-notices__error-text:var(--red-500);--bde-woo-notices__error-link-text:var(--red-500);--bde-woo-notices__error-link-text-hover:var(--red-500);--bde-woo-notices__info-background:var(--sky-100);--bde-woo-notices__info-text:var(--sky-500);--bde-woo-notices__info-link-text:var(--sky-500);--bde-woo-notices__info-link-text-hover:var(--sky-500);--bde-woo-notices__success-background:var(--emerald-100);--bde-woo-notices__success-text:var(--emerald-700);--bde-woo-notices__success-link-text:var(--emerald-700);--bde-woo-notices__success-link-text-hover:var(--emerald-700);--bde-woo-sale-badge__border-radius:2px;--bde-woo-sale-badge__padding:4px 8px;--bde-woo-ratings__star-color:var(--yellow-500);--bde-woo-ratings__star-size:18px;--bde-woo-ratings__filled-star-svg:url('data:image/svg+xml;utf8,');--bde-woo-ratings__empty-star-svg:url('data:image/svg+xml;utf8,');--bde-woo-product-images__border-radius:4px;--bde-woo-product-images__border-width:0px;--bde-woo-product-images__border-color:var(--grey-300);--bde-woo-wrappers__background-color:var(--white);--bde-woo-wrappers__border-radius:4px;--bde-woo-wrappers__border-color:var(--grey-300);--bde-woo-wrappers__border-width:1px;--bde-woo-wrappers__shadow:rgba(0,0,0,.05) 0 1px 3px,rgba(0,0,0,.05) 0 1px 2px;--bde-woo-tables__header-color:var(--grey-100);--bde-woo-tables__background-color:var(--white);--bde-woo-tables__border-radius:4px;--bde-woo-tables__border-width:1px;--bde-woo-widgets__chip-background-color:transparent;--bde-woo-widgets__chip-background-color-hover:var(--indigo-50);--bde-woo-widgets__chip-text-color:inherit;--bde-woo-widgets__handle-border-color:var(--grey-300);--bde-woo-widgets__handle-background-color:var(--white);--bde-woo-widgets__handle-background-color-hover:var(--white);--bde-woo-widgets__handle-shadow:rgba(0,0,0,.05) 0 1px 3px,rgba(0,0,0,.05) 0 1px 2px;--bde-woo-widgets__handle-shadow-hover:var(--grey-300) 0 0 4px;--bde-woo-widgets__remove-item-from-cart-color:var(--grey-450);--bde-woo-select2__active-item-background-color:var(--indigo-50);--bde-woo-gallery__zoom-icon-shadow:rgba(0,0,0,.05) 0 1px 3px,rgba(0,0,0,.05) 0 1px 2px;--bde-woo-payment-box-background-color:var(--grey-100);--bde-woo-payment-box-border-color:var(--grey-200);--bde-woo-payment-box-border-width:1px;--bde-woo-quicklook-button-icon:url(/wp-content/uploads/breakdance/css/icons/eye.svg);--bde-woo-quicklook-button-background-color:none;--bde-woo-quicklook-button-icon-size:20px;--bde-woo-quicklook-button-backdrop-color:rgba(0,0,0,.15);--bde-woo-quicklook-button-backdrop-opacity:.7;--bde-woo-quicklook-modal-background-color:var(--white);--bde-woo-quicklook-overlay-color:rgba(0,0,0,.7);--bde-woo-quicklook-close-button-size:2em;--bde-woo-quicklook-arrow-size:1em;--bde-woo-quicklook-arrow-color:var(--white);--bde-woo-swatch-space-between-options:10px;--bde-woo-swatch-padding:7px;--bde-woo-swatch-color-width:30px;--bde-woo-swatch-color-height:30px;--bde-woo-swatch-border:1px solid var(--grey-200);--bde-woo-swatch-border-color-hover:var(--grey-400);--bde-woo-swatch-shadow:none;--bde-woo-swatch-shadow-hover:none;--bde-woo-swatch-background:var(--white);--bde-woo-swatch-background-hover:var(--grey-50);--bde-woo-swatch-color-padding:2px;--bde-woo-swatch-tooltip-color:var(--white);--bde-woo-swatch-tooltip-background:var(--grey-900);--bde-woo-swatch-tooltip-padding:7px;--bde-woo-swatch-space-after-label:8px;--bde-woo-responsive__stack:row}:root{--bde-links-color:#283891;--bde-links-color-hover:#283891;--bde-button-primary-background-color:var(--bde-brand-primary-color);--bde-button-primary-background-color-hover:var(--bde-brand-primary-color-hover);--bde-button-secondary-border-color:var(--bde-brand-primary-color);--bde-button-secondary-border-color-hover:var(--bde-brand-primary-color);--bde-button-secondary-text-color:var(--bde-brand-primary-color);--bde-button-secondary-background-color-hover:var(--bde-brand-primary-color);--bde-button-text-text-color:var(--bde-links-color);--bde-button-text-text-color-hover:var(--bde-links-color-hover);--bde-button-font-size:var(--bde-body-font-size);--bde-form-font-size:var(--bde-body-font-size);--bde-form-input-border-top-left-radius:var(--bde-form-input-border-radius);--bde-form-input-border-top-right-radius:var(--bde-form-input-border-radius);--bde-form-input-border-bottom-left-radius:var(--bde-form-input-border-radius);--bde-form-input-border-bottom-right-radius:var(--bde-form-input-border-radius);--bde-form-input-border-top:var(--bde-form-input-border-width) solid var(--bde-form-input-border-color);--bde-form-input-border-right:var(--bde-form-input-border-width) solid var(--bde-form-input-border-color);--bde-form-input-border-bottom:var(--bde-form-input-border-width) solid var(--bde-form-input-border-color);--bde-form-input-border-left:var(--bde-form-input-border-width) solid var(--bde-form-input-border-color);--bde-form-label-color:var(--bde-headings-color);--bde-form-input-focused-border-color:var(--bde-brand-primary-color);--bde-form-input-focused-shadow:var(--bde-brand-primary-color) 0 0 2px;--bde-form-checkbox-selected-color:var(--bde-brand-primary-color);--bde-z-index-lightbox:1100;--bde-z-index-popup:1050;--bde-z-index-modal:1000;--bde-z-index-modal-backdrop:calc(var(--bde-z-index-modal) - 1);--bde-z-index-high:300;--bde-z-index-medium:200;--bde-z-index-low:100;--bde-z-index-sticky:10;--bde-z-index-minicart:var(--bde-z-index-modal);--bde-z-index-minicart-backdrop:var(--bde-z-index-modal-backdrop);--bde-z-index-menu-dropdown:var(--bde-z-index-modal);--bde-z-index-menu-mobile:var(--bde-z-index-modal);--bde-z-index-menu-backdrop:var(--bde-z-index-modal-backdrop);--bde-z-index-search-fullscreen:var(--bde-z-index-modal);--bde-z-index-back-to-top:var(--bde-z-index-high);--bde-z-index-scroll-progress:var(--bde-z-index-high);--bde-z-index-header-sticky:var(--bde-z-index-medium);--bde-z-index-header-overlay:calc(var(--bde-z-index-header-sticky) - 1);--bde-z-index-social-share-buttons:var(--bde-z-index-low);--bde-woo-base-text-color:var(--bde-body-text-color);--bde-woo-base-headings-color:var(--bde-headings-color);--bde-woo-base-primary-color:var(--bde-brand-primary-color);--bde-woo-base-primary-color-hover:var(--bde-brand-primary-color-hover);--bde-woo-base-extra-small-gaps:calc(var(--bde-woo-base-small-gaps)/var(--bde-woo-base-ratio));--bde-woo-base-small-gaps:calc(var(--bde-woo-base-space)/var(--bde-woo-base-ratio));--bde-woo-base-standard-gaps:var(--bde-woo-base-space);--bde-woo-base-medium-gaps:calc(var(--bde-woo-base-space)*var(--bde-woo-base-ratio));--bde-woo-base-big-gaps:calc(var(--bde-woo-base-medium-gaps)*var(--bde-woo-base-ratio));--bde-woo-base-large-gaps:calc(var(--bde-woo-base-big-gaps)*var(--bde-woo-base-ratio));--bde-woo-base-extra-large-gaps:calc(var(--bde-woo-base-large-gaps)*var(--bde-woo-base-ratio));--bde-woo-typography-ratio:var(--bde-font-size-ratio);--bde-woo-typography__size-small:calc(var(--bde-woo-typography__size-standard)/var(--bde-woo-typography-ratio));--bde-woo-typography__size-small-font-family:var(--bde-body-font-family);--bde-woo-typography__size-standard:var(--bde-body-font-size);--bde-woo-typography__size-standard-font-family:var(--bde-body-font-family);--bde-woo-typography__size-medium:calc(var(--bde-woo-typography__size-standard)*var(--bde-woo-typography-ratio));--bde-woo-typography__size-medium-font-family:var(--bde-heading-font-family);--bde-woo-typography__size-large:calc(var(--bde-woo-typography__size-medium)*var(--bde-woo-typography-ratio));--bde-woo-typography__size-large-font-family:var(--bde-heading-font-family);--bde-woo-typography__size-extra-large:calc(var(--bde-woo-typography__size-large)*var(--bde-woo-typography-ratio));--bde-woo-typography__size-extra-large-font-family:var(--bde-heading-font-family);--bde-woo-buttons-and-links__text-link-color:#283891;--bde-woo-buttons-and-links__text-link-color-hover:#283891;--bde-woo-buttons-and-links__nav-link-color:var(--bde-woo-base-text-color);--bde-woo-buttons-and-links__nav-link-color-hover:var(--bde-woo-base-text-on-primary-color);--bde-woo-buttons-and-links__nav-link-color-active:var(--bde-woo-base-primary-color);--bde-woo-forms__spacing-after-label:var(--bde-form-after-label);--bde-woo-forms__spacing-between-fields:var(--bde-form-gap);--bde-woo-forms__spacing-between-columns:var(--bde-woo-base-extra-large-gaps);--bde-woo-forms__labels-color:var(--bde-form-label-color);--bde-woo-forms__inputs-background-color:var(--bde-form-input-background-color);--bde-woo-forms__inputs-text-color:var(--bde-form-text-color);--bde-woo-forms__inputs-placeholder-color:var(--bde-form-input-placeholder-color);--bde-woo-forms__inputs-border-color:var(--bde-form-input-border-color);--bde-woo-forms__inputs-border-width:var(--bde-form-input-border-width);--bde-woo-forms__inputs-border-radius:var(--bde-form-input-border-top-left-radius) var(--bde-form-input-border-top-right-radius) var(--bde-form-input-border-bottom-right-radius) var(--bde-form-input-border-bottom-left-radius);--bde-woo-forms__inputs-background-color-focused:var(--bde-form-input-focused-background-color);--bde-woo-forms__inputs-border-color-focused:var(--bde-form-input-focused-border-color);--bde-woo-forms__inputs-shadow-focused:var(--bde-form-input-focused-shadow);--bde-woo-forms__inputs-shadow:var(--bde-form-input-input-shadow);--bde-woo-forms__inputs-select2-hover-item:var(--bde-woo-base-primary-color);--bde-woo-forms__labels-required-color:var(--bde-form-label-required-color);--bde-woo-forms__labels-required-size:var(--bde-form-label-required-size);--bde-woo-forms__labels-required-nudge-x:var(--bde-form-label-required-nudge-x);--bde-woo-forms__labels-required-nudge-y:var(--bde-form-label-required-nudge-y);--bde-woo-tables__border-color:var(--bde-woo-base-border-color);--bde-woo-sale-badge__background-color:var(--bde-woo-base-primary-color);--bde-woo-sale-badge__text-color:var(--bde-woo-base-text-on-primary-color);--bde-woo-sale-badge__font-weight:var(--bde-woo-typography-font-weight-heavy);--bde-woo-sale-badge__font-size:var(--bde-woo-typography__size-standard);--bde-woo-widgets__chip-text-color-hover:var(--bde-woo-buttons-and-links__text-link-color);--bde-woo-widgets__handle-border-color-hover:var(--bde-woo-base-primary-color);--bde-woo-notices__padding-left:calc(var(--bde-woo-notices__padding) + var(--bde-woo-notices__icon-size) + (var(--bde-woo-notices__icon-size)/2));--bde-woo-quicklook-button-text-color:var(--bde-button-primary-text-color);--bde-woo-quicklook-button-background-color-hover:var(--bde-woo-quicklook-button-background-color);--bde-woo-quicklook-button-icon-spacing:var(--bde-woo-base-standard-gaps);--bde-woo-quicklook-close-button-color:var(--bde-woo-base-headings-color);--bde-woo-quicklook-arrow-color-hover:var(--bde-woo-quicklook-arrow-color);--bde-woo-quicklook-arrow-background-color:var(--bde-brand-primary-color);--bde-woo-quicklook-arrow-background-color-hover:var(--bde-woo-quicklook-arrow-background-color);--bde-woo-swatch-space-between-items:var(--bde-woo-base-medium-gaps);--bde-woo-swatch-background-selected:var(--bde-woo-swatch-background-hover);--bde-woo-swatch-border-color-selected:var(--bde-woo-swatch-border-color-hover);--bde-woo-swatch-shadow-selected:var(--bde-woo-swatch-shadow-hover);--bde-woo-swatch-color-background:var(--bde-woo-swatch-background)}:root{--bde-base-font-size:1rem}.breakdance .button-atom{display:inline-flex;align-items:center;justify-content:center;vertical-align:middle;appearance:none;box-sizing:border-box;margin:0;border:0;padding:0;background-color:transparent;font-size:var(--bde-button-font-size);line-height:var(--bde-button-line-height);transform:translate(0,0);max-width:100%;width:var(--bde-button-width)}.breakdance .button-atom--custom{text-align:center;font-weight:var(--bde-button-font-weight);text-decoration:none;padding:var(--bde-button-padding-base);border-radius:var(--bde-button-border-radius);border-width:var(--bde-button-border-width);border-style:solid;border-color:transparent;overflow:hidden}.breakdance .button-atom--custom{color:var(--bde-button-custom-text-color);background:var(--bde-button-custom-background-color);border-color:var(--bde-button-custom-border-color)}.breakdance-icon-atom{display:flex;font-size:40px}.breakdance-icon-atom>svg:not(.breakdance-icon-atom-svg-gradient){font-size:inherit;width:1em;height:1em;stroke-width:0;stroke:var(--bde-brand-primary-color);fill:var(--bde-brand-primary-color);transform:var(--eeiTransform)}.breakdance *,.breakdance *:before,.breakdance *:after{box-sizing:border-box}.breakdance img{max-width:100%;height:auto}.breakdance figure{width:100%;margin-left:0;margin-right:0}.screen-reader-text{border:0;clip:rect(1px,1px,1px,1px);-webkit-clip-path:inset(50%);clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;overflow-wrap:normal!important;word-wrap:normal!important;padding:0;position:absolute!important;width:1px}.breakdance{background-color:var(--bde-background-color);color:var(--bde-body-text-color)}.breakdance a{color:var(--bde-links-color)}.breakdance{font-family:var(--bde-body-font-family);font-size:var(--bde-body-font-size)}@media screen and (max-width:600px){.breakdance .bde-header-builder{--wp-admin--admin-bar--height:0px}}@media (max-width:1119px){.breakdance .bde-header-builder-3571-140 .bde-header-builder__container{flex-direction:column}}.breakdance .bde-div-3571-141{width:100%;align-items:center;text-align:center}.breakdance .bde-div-3571-142{padding:8px;border-radius:16px}.breakdance .bde-div-3571-142{background-color:var(--bde-brand-primary-color)}.breakdance .bde-div-3571-142{backdrop-filter:saturate(280%) blur(25px);-webkit-backdrop-filter:saturate(280%) blur(25px)}@media (max-width:1023px){.breakdance .bde-div-3571-142{width:100%}}.breakdance .bde-div-3571-143{padding:0;margin-top:0;margin-bottom:0;flex-wrap:wrap;flex-direction:row;align-items:center;justify-content:space-evenly}@media (max-width:1023px){.breakdance .bde-div-3571-143{width:100%;flex-wrap:wrap;flex-direction:row;justify-content:space-between}}@media (max-width:1023px){.breakdance .bde-menu-3571-145 .breakdance-menu{--menu-background:var(--bde-brand-primary-color);--toggle-layer-width:30px;--toggle-layer-height:3px;--toggle-layer-color:#fff;--toggle-layer-border-radius:110px;--mobile-offcanvas-x:100%;--mobile-topbar-padding:32px;--mobile-topbar-logo-width:32px;--link-color:var(--bde-background-color)}.breakdance .bde-menu-3571-145 .breakdance-menu-link{color:var(--bde-background-color)}}@media (min-width:1024px){.breakdance .bde-menu-3571-145 .breakdance-menu{--links-gap:16px;--link-color:#fff;--link-padding-top:8px;--link-padding-right:8px;--link-padding-bottom:8px;--link-padding-left:8px}.breakdance .bde-menu-3571-145 .breakdance-menu-link{color:#fff;font-size:14px;font-weight:600}.breakdance .bde-menu-3571-145 .breakdance-menu{--dropdown-link-icon-color:var(--bde-palette-dark-brand-6)}}@media (max-width:1023px){.breakdance .bde-menu-3571-145 .breakdance-menu{--links-gap:0;--dropdown-link-icon-display:none;--dropdown-link-description-display:none;--dropdown-links-gap:var(--gap-none)}.breakdance .bde-menu-3571-145 .breakdance-menu-list{align-items:stretch;background-color:var(--menu-background);display:none;flex-direction:column;left:var(--mobile-offset-x);max-height:var(--menu-max-height);overflow-y:auto;position:absolute;top:var(--mobile-offset-y,100%);width:100vw;z-index:var(--bde-z-index-menu-mobile)}.breakdance .bde-menu-3571-145 .breakdance-menu-list>.bde-button{border-top:var(--link-border);justify-content:var(--link-alignment);margin-left:0;padding:10px 15px}.breakdance .bde-menu-3571-145 .breakdance-menu-list>.bde-button .button-atom{width:var(--bde-button-width,100%)}.breakdance .bde-menu-3571-145 .breakdance-menu-list>:last-child{border-bottom:var(--link-border)}.breakdance .bde-menu-3571-145 .breakdance-menu .breakdance-menu-link{border-top:var(--link-border);outline-offset:-1px;padding:var(--mobile-link-padding-top) var(--mobile-link-padding-right) var(--mobile-link-padding-bottom) var(--mobile-link-padding-left)}.breakdance .bde-menu-3571-145 .breakdance-menu-topbar{align-items:center;display:flex}.breakdance .bde-menu-3571-145 .breakdance-menu-toggle{display:flex}}.breakdance .bde-button-3571-153 .bde-button__button{--bde-button-custom-border-color:transparent;--bde-button-custom-border-color-hover:transparent;--bde-button-custom-text-color:#000;--bde-button-custom-text-color-hover:#000;--bde-button-custom-background-color:#fff;--bde-button-custom-background-color-hover:#fff;border-radius:8px;color:#000;font-size:14px;font-weight:600;padding-top:10px;padding-right:12px;padding-bottom:10px;padding-left:12px}.breakdance .bde-code-block-3562-101{width:100%}@media (min-width:1120px){.breakdance .bde-icon-3572-133{display:none}}@media (max-width:1119px) and (min-width:1024px){.breakdance .bde-icon-3572-133{display:none}}@media (max-width:1023px) and (min-width:768px){.breakdance .bde-icon-3572-133{display:none}}@media (max-width:767px) and (min-width:480px){.breakdance .bde-icon-3572-133{display:none}}@media (max-width:479px){.breakdance .bde-icon-3572-133{display:none}}.mw-parser-output .hatnote{font-style:italic}.mw-parser-output div.hatnote{padding-left:1.6em;margin-bottom:.5em}.mw-parser-output .hatnote+link+.hatnote{margin-top:-.5em}#tt{position:absolute;opacity:.95;width:auto;display:none}.cmtt-backlink{display:block;margin:10px 0}div.cmtt_related_title{margin-bottom:0;margin-top:20px}div.cmtt_related_title{font-weight:700}ul.cmtt_related{margin-top:0;clear:none}li.cmtt_related_item{margin-bottom:10px}.glossary-container{position:relative}div.glossary_mw_wikipedia{font-size:14pt;margin:.5em 0}.cmtt-social-box{width:auto;display:flex;margin-bottom:10px;padding:0}.cmtt-social-box>div{height:25px;max-width:68px;margin:4px 4px 0 0}.cmtt-social-box .sharetitle{border-right:1px solid #d2d2d2;padding:0 10px 0 0;margin:0 10px 0 0;line-height:25px;vertical-align:middle;display:inline-block;font-size:large;font-weight:700;max-width:fit-content}.cmtt-social-box>div *{vertical-align:top!important}#tt{z-index:1500}.animated{-webkit-animation-duration:1s;animation-duration:1s;-webkit-animation-fill-mode:both;animation-fill-mode:both}
El marketing digital, término amplio, se refiere a la utilización de plataformas digitales, predominantemente el Internet[1]para la publicidad de productos o servicios. Sus orígenes se remontan a la década de 1990, cuando se produjeron acontecimientos clave como el primer anuncio publicitario en el que se podía hacer clic y la aparición de la automatización del marketing. Las tácticas fundamentales del marketing digital son el SEO, el SEM, el marketing de contenidos y el marketing en redes sociales. Desempeña un papel crucial a la hora de aumentar el reconocimiento de marca, influir en el comportamiento de los consumidores y orientar sus elecciones. A pesar de obstáculos como los problemas de privacidad y la necesidad de adaptación de las plataformas, siguen progresando tácticas novedosas como el marketing basado en datos y el retargeting. Esta técnica de marketing también promueve la participación de personas influyentes y canales digitales para amplificar la visibilidad de la marca e interactuar eficazmente con los consumidores. Hoy en día, el marketing digital va más allá de la mera venta de productos; se trata de forjar una personalidad de marca distintiva y fomentar un vínculo sólido con el público.
Este artículo se escribe como un reflexión personal, ensayo personal o ensayo argumentativo que exponga los sentimientos personales de un editor de Wikipedia o presente un argumento original sobre un tema. (Agosto de 2017) |
Marketing digital es el componente de marketing que utiliza el Internet y en línea-tecnologías digitales como ordenadores de sobremesa, teléfonos móvilesy otros medios digitales y plataformas para promocionar productos y servicios. Su desarrollo durante las décadas de 1990 y 2000 cambió la forma en que las marcas y las empresas utilizan la tecnología para marketing. A medida que las plataformas digitales se incorporaban cada vez más a los planes de marketing y a la vida cotidiana, y que la gente utilizaba cada vez más los dispositivos digitales en lugar de visitar las tiendas físicas, las campañas de marketing digital se han ido imponiendo, empleando combinaciones de optimización de motores de búsqueda (SEO), marketing en buscadores (SEM), marketing de contenidos, marketing de influencersautomatización de contenidos, marketing de campañas, datos-de marketing, comercio electrónico marketing, marketing en redes sociales, optimización de las redes sociales, marketing directo por correo electrónico, publicidad gráfica, Libros electrónicosy discos ópticos y los juegos se han convertido en algo habitual. El marketing digital se extiende a canales ajenos a Internet que ofrecen medios digitales, como televisiónteléfonos móviles (SMS y MMS), devoluciones de llamada y tonos de llamada en espera. La ampliación a canales ajenos a Internet diferencia el marketing digital de marketing en línea.